Single-product concentration in avocados
Most revenue and operating leverage depend on one main crop, so supply or demand shocks hit the whole business.
- Scope
- Avocado farming, sourcing, marketing, and distribution
- Materiality
- high
Mission Produce, Inc. farms, packs, markets, and distributes avocados, with a smaller blueberry business and limited other fruit activities. The company operates a vertically integrated supply chain that spans owned orchards, third-party sourcing, packing facilities, ripening, and global distribution to retail, wholesale, and foodservice customers.
7,2 %
11,6 %
2,7 %
+12,7 %
1.95
1.35
| % | |
|---|---|
| Avocado Marketing & Distribution | 75% Sourcing fruit from growers and distributing avocados through the global network. |
| International Farming | 18% Owned orchards in Peru and Guatemala that produce avocados and some other crops, plus packing/processing services. |
| Blueberries | 5% Cultivation and harvesting of blueberries, with substantially all output sold under an exclusive marketing agreement. |
| Value-Added Services | 2% Ripening, bagging, custom packaging, merchandising support, and logistical management tied to produce distribution. |
Mission Produce sells primarily to retail, wholesale, and foodservice customers that need consistent avocado supply,...
Buy avocados for grocery shelves and value-added packaging; they want consistent quality, shelf life, and promotional support.
Buy in volume for redistribution and need dependable supply, pricing, and logistics across markets.
Buy avocados for restaurants and institutional channels where timing, specification, and continuity matter.
Use the company's packing, processing, and distribution capabilities to move fruit efficiently to market.
Purchases substantially all blueberry production under an exclusive marketing agreement.
Mission Produce sources avocados mainly from Mexico, Peru, and California, with additional supply from Colombia,...
The company is focused on securing year-round avocado supply through a diversified sourcing base and its own farming...
Owned orchards improve supply control, support customer commitments, and can lift margins versus pure distribution.
A tighter network lowers cost, improves service levels, and helps absorb volatility in sourcing and freight.
Retail and foodservice customers value reliability, specification compliance, and promotional support.
Mission Produce is exposed to concentration risk because avocados are its main product and supply is seasonal,...
Most revenue and operating leverage depend on one main crop, so supply or demand shocks hit the whole business.
The company relies on trucking, ocean, air, rail, third-party providers, and cold-chain handling to move perishables.
Loss or reduced purchasing by a major customer can quickly reduce sales and profits.
Weather, pests, disease, and farm productivity directly affect available volume and unit economics.
Cross-border sourcing and distribution can be affected by tariffs and policy changes, as seen with temporary USMCA-related tariffs.
: 28.4.2026