Levi Strauss & Co. is a U.S.-based branded apparel company built around denim and casual wear, with Levi’s® as its core franchise. It designs, markets and sells jeans, pants, tops, outerwear and related accessories through wholesale, company-operated stores and e-commerce across roughly 120 countries.
14,1 %
61,7 %
9,2 %
−1,2 %
1.55
0.94
| % | |
|---|---|
| Levi’s® brand apparel | 94% Core denim-led apparel including jeans, pants, tops, shorts, skirts, dresses, jackets and accessories. |
| Levi Strauss Signature™ | 4% Value-oriented denim and casual apparel sold mainly through mass retail channels in North America. |
| Beyond Yoga® | 2% Premium activewear and lifestyle apparel sold mainly in the United States through specialty and DTC channels. |
Levi Strauss sells to consumers through its own stores and e-commerce, but a large share of revenue still comes from...
Department stores, specialty retailers, mass channel retailers and franchise partners that buy branded apparel for resale and shelf space.
Customers buying through Levi’s company-operated stores and e-commerce for full-brand assortment and direct engagement.
Consumers purchasing Levi Strauss Signature™ and, historically, Denizen for lower-priced denim and casual wear.
U.S. shoppers buying Beyond Yoga for premium athleisure, studio wear and casual lifestyle apparel.
Levi Strauss sells products in approximately 120 countries and derives over half of net revenue from outside the United...
The company is focused on strengthening Levi’s as a global brand, expanding direct-to-consumer, and broadening the...
Direct channels improve brand control, customer data and margin mix versus pure wholesale.
Levi’s accounts for the vast majority of revenue and is the main driver of pricing power and loyalty.
Focusing on core denim and activewear should reduce complexity and improve capital allocation.
Management targets reinvestment, dividends and buybacks to support long-term returns.
Levi Strauss is exposed to fashion demand shifts, retailer concentration and macro pressure because its products are...
A meaningful share of revenue comes from third-party retailers that can reduce orders, shelf space or promotional support.
Apparel is discretionary, so inflation, recession and weaker foot traffic can reduce purchases and inventory turns.
More than half of revenue is generated outside the U.S., creating translation and operating exposure.
The company depends on global manufacturing, shipping and distribution networks to keep stores and wholesale accounts stocked.
Consumer trust and brand appeal are central to pricing power, and negative reaction to sustainability claims could hurt demand.
: 28.4.2026