KVYONYSEServices-Prepackaged SoftwareUS GAAP · USD

Klaviyo, Inc.

Klaviyo, Inc. builds a B2C CRM platform that helps consumer brands unify first-party data, automate marketing and service, and personalize customer interactions across channels. Its software combines a data platform, AI-driven intelligence, and action tools so businesses can turn real-time consumer behavior into revenue-driving experiences.

Kysy yhtiöstä
Liikevaihto1 234milj. USD
+31,6 %v/v
Liikevoitto (EBIT)−67,8milj. USD
+19,4 %v/v
EBIT-marginaali−5,5%
+3,5 %-yks.v/v
Nettotulos−31,8milj. USD
+31,2 %v/v
Vapaa kassavirta209milj. USD
+30,3 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2021–2025

−50005001 0001 500milj. USD2021: 291 milj. USD2021: EBIT −79 milj. USD20212022: 473 milj. USD2022: EBIT −55 milj. USD20222023: 698 milj. USD2023: EBIT −331 milj. USD20232024: 937 milj. USD2024: EBIT −84 milj. USD20242025: 1 234 milj. USD2025: EBIT −68 milj. USD20251 234−68
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Klaviyo, Inc.

Liiketoiminta

Osuus liikevaihdosta
Marketing automation55 %

Tools for email, SMS, WhatsApp, reviews, and campaign orchestration.

Customer service software10 %

AI-powered service workflows including Customer Hub and Helpdesk.

Data platform and analytics20 %

KDP and analytics tools that unify, enrich, and analyze consumer data.

AI agents and automation10 %

Marketing Agent and Customer Agent features that automate actions.

Professional services and support5 %

Onboarding, customer success, and partner-enabled implementation support.

Asiakkaat

Klaviyo sells primarily to consumer-facing businesses, especially retail and eCommerce brands that need to manage high-volume, fast-moving customer interactions. It also serves agencies, systems integrators, and other partners that implement and recommend the platform, plus a growing set of customers in education, events, restaurants, travel, and some B2B use cases.

Retail and eCommerce brands

Buy Klaviyo to drive repeat purchases, personalize campaigns, and improve retention across email, SMS, and WhatsApp.

Mid-market and enterprise consumer brands

Use the platform for larger-scale data unification, segmentation, and cross-channel automation.

Small and emerging consumer businesses

Adopt self-service plans to quickly launch marketing automation and grow customer lifetime value.

Marketing agencies and systems integrators

Recommend and implement Klaviyo for clients, helping them design and measure campaigns.

Non-retail vertical customers

Education, events, restaurants, travel, and some B2B companies use the platform for engagement.

Strategia

Klaviyo is expanding from marketing automation into a broader AI-first B2C CRM that unifies marketing, service, and analytics on one data layer. Its strategy centers on deepening customer value through more integrations, more automation, and new AI agents that can execute actions with less manual work.

Build the AI-first B2C CRM platformKeskipitkä aikaväli

Moves the company beyond point marketing tools into a broader operating system for consumer brands.

Deepen data unification and integrationsLyhyt aikaväli

More integrations and richer profiles improve personalization, automation, and retention.

Increase monetization per customerKeskipitkä aikaväli

Cross-selling more SKUs and expanding usage should raise customer lifetime value and net retention.

Maantiede

Q1/2026

Klaviyo serves customers across the Americas, EMEA, and APAC, with a sales organization designed to support both self-service and direct enterprise motions. The company does not disclose a country revenue split in the provided excerpts, but its international footprint exposes it to privacy, tax, foreign exchange, and local messaging-regulation differences.

USA74 %
Asia Pacific13 %
UK13 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

Klaviyo’s platform handles sensitive customer and consumer data, so cybersecurity, privacy, and compliance failures could damage trust and trigger legal costs. The business also depends on continued adoption by consumer brands and partners, while international expansion adds exposure to local messaging rules, tax regimes, and foreign exchange controls.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Cybersecurity incident or data breach1Privacy and messaging regulation2International regulatory and tax complexity3
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Cybersecurity incident or data breachVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The platform stores and processes proprietary and personal data, so a breach could cause customer loss, fines, and reputational damage.

    KohdistuuCustomer dataPlatform operationsThird-party access
  2. Privacy and messaging regulationVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Compliance with GDPR, TCPA, CAN-SPAM, and similar laws can limit marketing workflows and increase operating costs.

    KohdistuuEmailSMSWhatsAppInternational operations
  3. International regulatory and tax complexityVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Foreign exchange controls, tariffs, and local taxes can complicate expansion and cash repatriation.

    Kohdistuu: EMEA and APAC operations

  4. Implementation and integration failuresVaikutus: Keskitaso

    If customers cannot deploy the platform effectively, satisfaction and renewal/expansion rates may weaken.

    KohdistuuOnboardingPartner-led deploymentsEnterprise accounts
Kysy Clarifolta: Klaviyo, Inc.

Kirjanpito

Harkinnanvaraiset erät
Subscription revenue recognition

Revenue depends on contract terms, billing cycles, and service delivery timing.

Vaikutus: Can shift quarterly and annual revenue recognition

Deferred contract acquisition costs

Capitalization and amortization assumptions affect operating expense timing.

Vaikutus: Impacts gross margin and operating margin trends

Stock-based compensation

A meaningful non-cash expense for a software company with growth-oriented compensation.

Vaikutus: Affects operating income and EPS comparability

Goodwill and long-lived asset impairment

Acquisitions or asset underperformance could require write-downs under GAAP.

Vaikutus: Could create non-cash charges in weak periods

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Päivitetty: 24.9.2026

Klaviyo, Inc. (KVYO) liikevaihto, tulos ja tunnusluvut 2025 – Clarifo