Going-concern and liquidity shortfall
The company reports losses, negative cash flows, and uncertainty about funding over the next 12 months.
- Scope
- Operating continuity and ability to fund growth
- Materiality
- high
Eva Live Inc
Eva Live Inc is a U.S.-based digital marketing and media monetization company that operates an ad-tech platform and related campaign services. The company sells advertising and media-buying solutions to agencies and businesses, recognizing revenue from client ad spend and related insertion orders.
−98,7 %
13.08
3.51
| % | |
|---|---|
| Digital marketing and media monetization | 55% Campaign execution and monetization services tied to client ad spend and media placements. |
| Media buying and traffic acquisition | 25% Purchase and placement of ad inventory and online traffic through third-party publishers. |
| Creative and account services | 10% Advice, creative production, account management, and media planning support for clients. |
| Platform and technology development | 10% Development and enhancement of the Eva Platform and AI-integrated AdTech tools. |
Eva Live primarily serves advertising agencies and businesses that need digital marketing, media buying, and campaign...
- Advertising agenciesprimary
Agencies buy media buying, insertion-order execution, and reporting services to run client campaigns.
- Direct business advertisersprimary
Companies across industries buy campaign planning, creative support, and ad placement to reach customers.
- Media companiessecondary
Media firms use the platform for monetization and traffic-related advertising arrangements.
- Financial institutionssecondary
Banks and other financial firms use the service for digital awareness and customer acquisition campaigns.
- Retail businessessecondary
Retailers buy digital advertising to promote products and support demand generation.
The company’s customer base is primarily in North America, especially the United States and Canada...
- •Most customers are in North America, mainly the United States and Canada
- •Business activity is centered on U.S. advertising contracts and insertion orders
- •Customer concentration in North America increases exposure to regional ad demand
- •No country-level revenue table was disclosed in the provided excerpts
- •Geographic mix matters because revenue tracks client ad spend by market
Eva Live is focused on expanding its AdTech platform, including AI-integrated solutions, while increasing sales and...
01
Build and commercialize AI-integrated AdTech toolsmedium-term
Management believes stronger technology is needed to compete and scale the platform.
02
Expand customer acquisition and ad spendshort-term
Revenue is directly tied to client ad spend, so more campaigns and larger budgets drive growth.
03
Secure additional fundingshort-term
The company has ongoing capital needs and limited operating cash generation.
The company faces going-concern and liquidity risk because it has a history of losses, negative operating cash flow,...
Customer concentration
The top three customers accounted for 88% of receivables as of June 30, 2025.
- Scope
- Revenue and collections
- Materiality
- high
Ad-spend cyclicality
Revenue is directly proportional to client ad spend, so marketing budget cuts quickly reduce sales.
- Scope
- Top-line volatility
- Materiality
- high
Platform and product execution
The company must develop and launch AI-integrated AdTech solutions to support growth.
- Scope
- Product roadmap and competitive positioning
- Materiality
- medium
Revenue recognition on ad spend
Can materially affect reported sales and margins
Capitalized software development and amortization
Affects operating expense timing and asset carrying values
Going-concern and valuation estimates
Can affect asset impairment and liability classification
Variable media traffic purchases
Affects gross margin and operating leverage
: 28.4.2026