Tourn International

Tourn International AB (publ) is a Stockholm-based group built around technology-enabled influencer marketing and digital media businesses. The company develops and operates platforms, agency services, and related digital concepts that help brands, creators, and online channels manage collaboration, monetization, and rights administration.

— Tourn International
%
Influencer marketing platforms45% Automated software and tools for managing creator-brand collaborations and campaign workflows.
Agency services30% Managed services for brands and creators, including campaign execution and account support.
Creator/channel management15% Tools and services for YouTubers and other creators to organize and monetize channels.
TOURN Labs10% Internal venture development and product incubation for new digital businesses.

Tourn sells to brands that want to run influencer campaigns, creators who need help managing their digital businesses,...

  • Brands and advertisersprimary

    Buy campaign management and influencer marketing services to reach audiences efficiently.

  • Creators and YouTubersprimary

    Use channel management, monetization, and administrative tools to run their businesses.

  • Digital talent networkssecondary

    Work with TOURN for collaboration, rights handling, and commercial coordination.

  • TOURN Labs usersemerging

    Early users of new products developed inside the Labs incubator.

The group is headquartered in Stockholm and reports in Swedish kronor, indicating a Swedish operating base...

  • •Headquartered in Stockholm, Sweden
  • •Reporting currency is Swedish kronor (SEK)
  • •Business is centered on digital and creator-economy markets
  • •Commercial reach can extend across online channels and networks

TOURN’s strategy is to combine its core influencer-marketing business with new digital products developed through TOURN...

01
Expand the core influencer-marketing platformmedium-term

A scalable platform model can support growth without proportional capital intensity.

02
Develop TOURN Labs projectsmedium-term

New products create optionality and can become future revenue streams.

03
Monetize and integrate successful conceptslong-term

Successful ventures can strengthen the core business or be sold for value realization.

TOURN’s results depend on adoption of its platforms and services in a fast-changing creator economy, where customer...

high

Creator-economy demand volatility

Revenue depends on brands and creators continuing to spend on influencer marketing and digital campaigns.

Scope
Campaign volumes and platform usage
Materiality
high
high

New product execution risk

Labs initiatives must progress from research to launch and reach self-financing status.

Scope
Development spend and commercialization success
Materiality
high
medium

Competitive pressure

The company competes with agencies, social platforms, and internal brand teams for campaign budgets.

Scope
Pricing and customer retention
Materiality
medium
medium

Intangible asset impairment

Capitalized development costs and goodwill may need write-downs if products underperform.

Scope
Balance sheet carrying values
Materiality
medium
Capitalized development expenditures
Reported assets and amortization expense
Goodwill and intangible amortization
Profit and balance sheet carrying values
Revenue recognition across service lines
Quarterly revenue timing and comparability
K3 consolidation and acquisition method
Consolidated results and equity

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: 11/08/2026