Storytel

Storytel is a Swedish digital media group built around subscription streaming of audiobooks, e-books and podcasts, combined with a publishing business that supplies content to its own platform and to external buyers. Its operations span more than 25 markets, with brands including Storytel, Mofibo and Audiobooks.com, and a portfolio of publishers such as Norstedts Förlagsgrupp, Lind & Co, Gummerus, Bokfabriken, People’s and Storyside.

— Storytel
%
Streaming subscriptions75% Consumer and partner access to audiobooks, e-books and podcasts through Storytel-branded apps.
B2B partnerships10% Subscription and content arrangements with third-party partners and distributors.
Publishing15% External sales of physical and digital books plus internal content supply to the streaming platform.

Storytel sells primarily to individual consumers who subscribe for on-demand access to spoken and written books,...

  • Consumer subscribersprimary

    Individuals paying monthly for access to audiobooks, e-books and podcasts on Storytel, Mofibo and Audiobooks.com.

  • B2B partnerssecondary

    Telecoms, platforms and other distributors that package Storytel content or subscriptions for their own customers.

  • Publishing buyerssecondary

    Retail and trade customers purchasing books from the group’s publishing houses in physical and digital formats.

  • Authors and content ownersprimary

    Rights holders whose titles are licensed or published to build the catalog and support differentiated local content.

Storytel operates across more than 25 markets, with a core footprint in the Nordics and additional streaming and...

  • •Nordics are a core streaming and publishing base
  • •Non-Nordic core markets include major European and North American users
  • •Operations span more than 25 markets
  • •Local-language content is important in each market
  • •Estonia was added as a new service market

Storytel’s strategy centers on combining a large digital catalog with local-language content and a vertically...

01
Expand local-language catalog depthmedium-term

Local content is a key driver of subscriber acquisition and retention in each market.

02
Strengthen the vertically integrated modelmedium-term

Owning and controlling more content improves sourcing, differentiation and speed to market.

03
Improve product engagementshort-term

Better user experience supports retention and monetization in subscription streaming.

04
Use technology and AI for efficiencymedium-term

Automation and workflow improvements can support scale across content and platform operations.

Storytel is exposed to competition, subscriber churn, and the need to keep its catalog attractive through licensing and...

high

Competition in digital reading and listening

The company competes with established platforms and new entrants for subscribers and content.

Scope
Streaming subscriptions
Materiality
high
high

Content supply and rights retention

The business depends on attractive catalog depth and market-appropriate contract terms.

Scope
Publishing and streaming catalog
Materiality
high
high

Cyber attacks and system outages

The service is delivered through owned and supplier-operated technical platforms.

Scope
Digital platform operations
Materiality
high
medium

Macroeconomic and political uncertainty

Consumer spending and market conditions can affect subscription intake and churn.

Scope
Multi-market consumer demand
Materiality
medium
medium

Foreign exchange and financing conditions

The group operates across multiple currencies and uses debt and cash management policies.

Scope
International operations
Materiality
medium
Goodwill impairment testing
Can create non-cash write-downs if expected cash flows weaken
Business combination accounting
Affects reported assets, amortization and future earnings
Segment eliminations and internal content supply
Can change segment margins and group revenue presentation
Seasonality
Quarterly results may not be directly comparable
Lease and financial liability accounting
Influences net debt, depreciation and interest expense

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: 11/08/2026