RVRCNasdaq StockholmConsumer DiscretionaryIFRS · SEK

RVRC Holding

rvrcholding, operating under the brand RevolutionRace, is a direct-to-consumer company specializing in high-quality outdoor apparel. Since its inception in 2014, the company has focused on providing durable and timeless products for active lifestyles, offering them at competitive prices through its e-commerce platform. RevolutionRace emphasizes sustainability and community engagement, aiming to revolutionize the outdoor industry by making its products accessible and environmentally responsible. The company has expanded its presence with select physical stores to enhance customer relationships and brand visibility.

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Revenue1,925m SEK
+0.0 %y/y
Operating profit (EBIT)6.0m SEK
−98.3 %y/y
EBIT margin0.3%
−18.2 ppy/y
Net income308m SEK
+8.8 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

05001,0001,5002,000m SEK2021: 1,392 m SEK2021: EBIT 367 m SEK20212022: 1,560 m SEK2022: EBIT 310 m SEK20222023: 1,840 m SEK2023: EBIT 386 m SEK20232024: 1,925 m SEK2024: EBIT 357 m SEK20242025: 1,925 m SEK2025: EBIT 6.0 m SEK20251,9256.0
RevenueOperating profit (EBIT)

Business

Share of revenue
Outdoor Apparel50 %

Includes jackets, pants, and other clothing for outdoor activities

Footwear20 %

Comprises durable hiking and outdoor shoes

Outdoor Gear15 %

Encompasses branded gear and accessories for outdoor use

E-commerce Platform10 %

Direct-to-consumer online sales channel

Physical Retail5 %

Sales through select physical store locations

Customers

RevolutionRace primarily targets active individuals who enjoy outdoor activities and value high-quality, durable apparel. The company caters to a digitally savvy audience through its e-commerce platform, offering products that appeal to both men and women. Its customer base includes outdoor enthusiasts, hikers, and those who appreciate sustainable and responsibly sourced products. By engaging directly with customers through reviews and social media, RevolutionRace gains insights to refine its offerings and meet consumer demands effectively.

Outdoor Enthusiasts

Purchase durable apparel for hiking and outdoor activities

Digital Natives

Prefer online shopping for convenience and accessibility

Sustainability-Conscious Consumers

Value products made from sustainable materials

Strategy

RevolutionRace's strategic priorities include expanding its market share in existing and new markets, leveraging its scalable e-commerce platform. The company aims to grow its product range and enhance customer engagement through direct feedback and insights. Sustainability remains a core focus, with initiatives to ensure ethical and environmentally responsible operations. RevolutionRace also seeks to strengthen its brand through partnerships, such as with Amazon, to reach broader customer segments and drive long-term growth.

Market ExpansionMedium term

To increase market share and reach new customers

Sustainability InitiativesLong term

To ensure ethical and environmentally responsible operations

Product DevelopmentShort term

To meet customer demands and enhance product offerings

Geography

2025

RevolutionRace operates primarily in Europe, with significant market presence in Germany, Austria, Switzerland, and the UK. The company leverages its e-commerce platform to reach customers in approximately 40 countries, supported by 18 local webshops. Physical stores are strategically located to enhance brand presence and customer engagement. RevolutionRace's geographic strategy allows for efficient scalability and market penetration, particularly in regions with a strong interest in active lifestyles and outdoor activities.

DACH57 %
Nordics23 %
Rest of the world20 %

Share of the revenue the company reports by geography.

Risks

RevolutionRace faces several risks, including supply chain disruptions due to resource dependencies and climate-related transition risks. The company's reliance on e-commerce exposes it to cybersecurity threats and technological disruptions. Additionally, regulatory changes in sustainability and environmental standards could impact operations and costs. The competitive nature of the outdoor apparel market poses a risk to maintaining market share and profitability. Currency fluctuations also present financial risks, affecting international sales and margins.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Supply Chain Disruptions1Regulatory Changes2
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Supply Chain DisruptionsImpact: HighLikelihood: Medium

    Resource dependencies and climate risks

  2. Regulatory ChangesImpact: MediumLikelihood: Medium

    Evolving sustainability standards

  3. Cybersecurity ThreatsImpact: Medium

    Reliance on e-commerce platform

  4. Currency FluctuationsImpact: Medium

    Impact on international sales and margins

Accounting

Judgemental items
Revenue Recognition

E-commerce sales recorded at point of sale

Impact: Affects timing of revenue

Seasonality

Higher sales in spring and autumn

Impact: Impacts quarterly comparability

Currency Fluctuations

International operations

Impact: Affects financial reporting

Inventory Management

Balancing stock levels with demand

Impact: Influences cost of goods sold

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Last updated: 24/09/2026