REBLNasdaq HelsinkiPublishingIFRS · EUR

Rebl Group Oyj

Rebl Group Oyj is a Finnish company specializing in comprehensive marketing solutions, serving as an end-to-end provider in the print, visibility, and digital business sectors. Headquartered in Joensuu, Finland, Rebl Group is listed on Nasdaq Helsinki and operates through several subsidiaries including Exove, RockOn, PunaMusta Coloro, Profilight, and PunaMusta. The company focuses on creating integrated solutions that combine people, data, and actions to drive sustainable growth and innovation for its clients.

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Revenue108m EUR
−5.0 %y/y
Operating profit (EBIT)-4.0m EUR
−225.0 %y/y
EBIT margin-3.7%
−2.6 ppy/y
Net income-2.8m EUR
−138.3 %y/y
Free cash flow1.0m EUR
−74.6 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-50050100150m EUR2021: 106 m EUR2021: EBIT -1.8 m EUR20212022: 134 m EUR2022: EBIT -3.1 m EUR20222023: 134 m EUR2023: EBIT -0.27 m EUR20232024: 114 m EUR2024: EBIT -1.2 m EUR20242025: 108 m EUR2025: EBIT -4.0 m EUR2025108-4.0
RevenueOperating profit (EBIT)
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Business

Share of revenue
Print Services40 %

Includes magazine, newspaper, and advertising print services.

Digital Solutions30 %

Offers digital marketing and business solutions.

Visibility Services20 %

Provides visibility and media sales for public displays.

Retail Media10 %

Facilitates growth in retail media through innovative solutions.

Customers

Rebl Group serves a diverse range of clients seeking comprehensive marketing solutions. Their primary customers include businesses looking for integrated print and digital marketing services to enhance brand visibility and customer engagement. The company also targets organizations aiming to leverage retail media for growth and those committed to sustainability. Rebl Group's solutions are designed to meet the needs of companies that value innovation and strategic partnerships to drive their business forward.

Integrated Marketing Clients

Businesses seeking comprehensive print and digital marketing solutions.

Retail Media Clients

Organizations aiming to grow through retail media innovations.

Sustainability-Focused Clients

Companies committed to sustainable growth and practices.

Strategy

Rebl Group's strategic priorities include transforming into a comprehensive marketing solutions provider and facilitating growth in retail media. The company is focused on integrating digital and print services to offer end-to-end solutions that drive client success. Sustainability is a core aspect of their strategy, with commitments to science-based climate targets. Rebl Group aims to expand its market position by leveraging innovative solutions and strategic partnerships.

Comprehensive Marketing SolutionsMedium term

To provide integrated services that drive client success.

Retail Media GrowthShort term

To capture market opportunities in the growing retail media sector.

SustainabilityLong term

To lead in sustainable practices and meet climate targets.

Geography

Rebl Group is headquartered in Joensuu, Finland, and operates primarily within the Finnish market. The company has multiple operational locations across Finland, including Vantaa, Tampere, Forssa, Jyväskylä, and Oulu. Being listed on Nasdaq Helsinki, Rebl Group has a significant presence in the Finnish market, which is crucial for its operations and growth strategy. The company's geographic focus allows it to leverage local market knowledge and establish strong client relationships.

Risks

Rebl Group faces several risks including fluctuations in demand for print services and potential disruptions in supply chains. The company is also exposed to financial risks related to changes in paper pricing and availability. Additionally, reputational risks from potential ethical breaches could impact client relationships. Industry-specific risks include the rapid digital transformation and the need to continuously innovate to stay competitive.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Reputational Risk1Demand Fluctuations2
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Reputational RiskImpact: CriticalLikelihood: Low

    Ethical breaches could harm client trust and business relationships.

  2. Demand FluctuationsImpact: HighLikelihood: High

    Changes in market demand for print services can impact revenue.

  3. Paper PricingImpact: High

    Increased costs could affect profitability if not passed to clients.

  4. Supply Chain DisruptionsImpact: Medium

    Disruptions could affect production and delivery timelines.

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Accounting

Judgemental items
Revenue Recognition

Affects timing and amount of revenue reported.

Impact: high

Seasonality

Causes fluctuations in quarterly financial results.

Impact: medium

Lease Accounting

Impacts asset and liability recognition under IFRS 16.

Impact: medium

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Last updated: 24/09/2026

Rebl Group Oyj (REBL) Revenue, Earnings & Financials 2025 – Clarifo