Keskisuomalainen Oyj
Keskisuomalainen is a Finnish media company primarily operating in the commercial media sector. It is involved in publishing both printed and digital newspapers and magazines, as well as providing radio broadcasting and digital outdoor advertising services. The company has faced challenges due to the media transformation and geopolitical events but continues to adapt by increasing its digital offerings. Keskisuomalainen operates exclusively in Finland, with a focus on maintaining its competitiveness in both traditional print and digital media landscapes.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueIncludes both printed and digital newspapers.
Radio stations providing news and entertainment.
Includes digital outdoor advertising services.
Printing services for various media products.
Marketing and communication services.
Market and consumer research services.
Customers
Keskisuomalainen serves a diverse range of customers, primarily within Finland. Its customer base includes individual subscribers of newspapers and magazines, businesses seeking advertising and marketing services, and companies requiring research services. The shift from print to digital has attracted a younger demographic, while traditional print media continues to serve an older audience. The company's radio and digital advertising services cater to businesses looking to reach a broad audience through various media channels.
Subscribers of printed and digital newspapers and magazines.
Businesses seeking advertising and marketing services.
Companies requiring market and consumer research services.
Strategy
Keskisuomalainen's strategic priorities include enhancing its digital media offerings and maintaining the competitiveness of its traditional print media. The company is focusing on digital transformation to capture the growing digital audience and improve profitability. It is also investing in compliance with new EU regulations on political advertising, which requires transparency and data management improvements. The company aims to balance its traditional and digital media operations to ensure long-term sustainability.
To capture growing digital audience and improve profitability.
To meet new EU regulations on political advertising.
Geography
Keskisuomalainen operates exclusively within Finland, with its headquarters and main operations located in the country. The company has several printing facilities in Tuusula, Kouvola, and Varkaus, although it plans to consolidate some operations. Its geographic focus allows it to cater specifically to Finnish audiences and businesses, providing localized content and services. This domestic focus also means that the company is heavily influenced by the Finnish economic and regulatory environment.
Risks
Keskisuomalainen faces several risks, including the ongoing transformation of the media industry and geopolitical tensions affecting the Finnish economy. The shift from print to digital media poses a challenge in maintaining profitability. Additionally, new EU regulations on political advertising introduce compliance risks, requiring significant investment in systems and processes. The company is also exposed to economic fluctuations in Finland, which can impact consumer and advertiser confidence.
- Media Industry TransformationImpact: HighLikelihood: High
Challenges in maintaining profitability amid digital shift.
- Economic FluctuationsImpact: HighLikelihood: High
Impact on consumer and advertiser confidence.
- EU Political Advertising RegulationsImpact: MediumLikelihood: Medium
Compliance risks requiring investment in systems.
Accounting
Judgemental itemsCritical for accurate reporting of digital subscriptions and advertising.
Impact: high
Affects consistency of financial performance.
Impact: medium
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Last updated: 24/09/2026