Profoto Holding

Profoto Holding AB is a Swedish company specializing in lighting equipment for professional photographers. Founded over 50 years ago, the company has established itself as a leader in the development and innovation of flash and LED lighting solutions. Profoto's products are designed to enhance image quality by mastering and shaping light, catering to both professional photographers and commercial clients. With a global presence, the company operates in 51 countries, including key markets in North America, Europe, and Asia.

110

1.70

0.76

— Profoto Holding
%
Flash Lighting50% Includes high-performance flash equipment for photographers
LED Lighting30% Comprises LED solutions for photography and cinema
Cinema Lighting10% Products aimed at the cinema lighting industry
Accessories10% Includes various light shaping tools and accessories

Profoto's primary customers are professional photographers who require high-quality lighting solutions to enhance their...

  • Professional Photographersprimary

    Purchase flash and LED lighting for superior image quality

  • Commercial Clientsprimary

    Use lighting for advertising and product shoots

  • Film Production Companiesemerging

    Emerging segment for cinema lighting products

Profoto operates globally, with a presence in 51 countries. The company has subsidiaries in key markets including the...

  • Global presence in 51 countries
  • Key markets include USA, Japan, China, Germany, France, England, and the Netherlands
  • Significant sales in North America and Europe
  • APAC region targeted, with weaker sales in Japan and China

Profoto's strategic priorities include expanding its product offerings in the cinema lighting industry and...

01
Cinema Lighting Expansionmedium-term

To capture a new market segment

02
LED Market Strengtheningshort-term

To enhance competitive position

03
Product Innovationlong-term

To maintain market leadership

Profoto faces several risks, including operational risks related to product development and market-related risks due to...

high

Geopolitical Risks

Sales in Asia, particularly Japan and China, are affected

Materiality
high
medium

Economic Conditions

Impact on sales and profitability

Materiality
medium
medium

Currency Fluctuations

Affects financial performance

Materiality
medium
Revenue Recognition
high
Capitalized Development Expenses
medium
Currency Fluctuations
medium

: 11/08/2026