Pricer

Pricer is a Swedish company specializing in automation and communication solutions for physical retail stores. Founded in 1991, Pricer focuses on digitalizing retail environments through its innovative cloud-based platform, Pricer Plaza. The company offers electronic shelf labels and digital signage that enhance in-store communication and streamline operations. Pricer's solutions are deployed in over 28,000 stores across more than 70 countries, making it a significant player in the global retail tech market.

210

2.19

1.25

— Pricer
%
Electronic Shelf Labels60% Digital labels for real-time pricing and information.
Digital Signage20% Displays for dynamic in-store communication.
Cloud Solutions10% Pricer Plaza platform for store digitalization.
Service and Support10% Contracts for maintenance and support services.

Pricer's primary customers are retail chains and stores looking to enhance their in-store communication and...

  • Large Retail Chainsprimary

    Adopt Pricer's solutions for digitalization and efficiency.

  • Independent Retailerssecondary

    Use electronic labels for competitive advantage.

  • Global Retail Marketsprimary

    Implement solutions for uniform customer experience.

Pricer operates globally, with its solutions implemented in over 70 countries. Key markets include Europe, the...

  • •Presence in over 70 countries worldwide
  • •Key markets include Europe, Americas, and Asia
  • •Established markets in France, Italy, and Canada
  • •Focus on direct relationships in Nordics and Baltics
  • •Strategic markets targeted for high growth potential

Pricer's strategic priorities include innovation in retail tech and forming strategic partnerships to enhance its...

01
Innovation in Retail Techmedium-term

To maintain competitive edge and meet customer needs.

02
Strategic Partnershipslong-term

To enhance solution offerings and customer value.

03
Market Expansionmedium-term

To capture high-growth opportunities.

Pricer faces several risks including market competition, technological advancements, and economic fluctuations...

critical

Market Competition

High competition requires continuous innovation.

Materiality
high
high

Economic Fluctuations

Inflation and labor shortages affect operations.

Materiality
medium
medium

Currency Fluctuations

Global operations expose financial risks.

Materiality
high
Revenue Recognition
Currency Revaluation

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: 11/08/2026