Economic fluctuations
Impact tire demand and pricing
- Materiality
- high
Nokian Renkaat Oyj
Nokian Tyres is a Finnish company specializing in the development and manufacturing of premium tires for passenger cars, trucks, and heavy machinery. With a strong focus on sustainability, the company has pioneered the world's first zero-CO2-emissions tire factory. Nokian Tyres operates globally, with significant market presence in the Nordics, North America, and Central Europe. The company is known for its innovative products and commitment to environmental and social responsibility.
4.0k
1.78
0.90
| % | |
|---|---|
| Passenger Car Tires | 56% Includes summer, winter, and all-season tires for passenger vehicles. |
| Heavy Machinery Tires | 16% Specialized tires for heavy-duty machinery and trucks. |
| Vianor Services | 28% Tire and automotive services provided through the Vianor network. |
Nokian Tyres serves a diverse customer base, including individual consumers, automotive manufacturers, and industrial...
- Individual Consumersprimary
Buy premium tires for personal vehicles, valuing safety and performance.
- Automotive Manufacturerssecondary
Purchase OEM tires for new vehicles, focusing on quality and reliability.
- Industrial Clientssecondary
Require specialized tires for heavy machinery, prioritizing durability.
Nokian Tyres has a strong presence in the Nordics, North America, and Central Europe, with manufacturing facilities in...
- •Strong market presence in the Nordics, North America, and Central Europe
- •Manufacturing facilities in Finland, the United States, and Romania
- •Vianor chain enhances distribution and customer service in key regions
- •Romania factory investment supports zero-emissions production
- •Geographic expansion reduces market dependency and supports growth
Nokian Tyres' strategic priorities include expanding its premium product offerings, enhancing brand visibility, and...
01
Expand premium product offeringsmedium-term
To enhance market position and attract quality-focused consumers
02
Lead in sustainable productionlong-term
To differentiate through environmental responsibility
Nokian Tyres faces several risks, including changes in consumer behavior, geopolitical uncertainties, and supply chain...
Geopolitical uncertainties
Affect supply chain and operations
- Materiality
- high
Environmental regulations
Require continuous adaptation
- Materiality
- medium
Revenue recognition
high
Impairment testing
medium
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: 11/08/2026