MIDAQ

MIDAQ is a Swedish industrial and trading group organized around three segments: Handel, Industri and Nischbolag. The group combines branded consumer and trade products, industrial manufacturing, and smaller niche businesses within one corporate structure.

— MIDAQ
	%
Handel	45% Products for comfortable indoor and outdoor living sold through retail and other channels.
Industri	40% Industrial operations with modern, automated production and own manufacturing capabilities.
Nischbolag	15% Smaller specialized businesses and holdings outside the core trade and industrial segments.

MIDAQ sells to a mix of retailers, private consumers, businesses and public-sector customers, depending on the segment...

Retailers and distributorsprimary
Buy branded consumer and trade products for resale through physical and online channels.
Private consumerssecondary
Purchase indoor and outdoor living products through retail channels and brand partners.
Industrial customersprimary
Buy manufactured products or outsourced production capacity from the industrial segment.
Business and public-sector buyerssecondary
Use products in commercial, institutional or public environments where durability matters.
Niche-market customersemerging
Buy specialized offerings from smaller businesses within the niche segment.

MIDAQ is a Nordic-rooted group with operations and sales tied to Sweden and nearby markets, and its reports also...

•Sweden is the core operating base and reporting center
•Nordic markets are important for sales and customer reach
•International sourcing and production affect industrial supply chains
•China exposure appears in manufacturing and procurement links
•Currency swings matter because the group buys and sells across borders

MIDAQ’s stated direction is to simplify the group structure and sharpen focus on Handel and Industri while keeping...

Segment simplification and focusshort-term

A clearer structure should improve decision-making and make each business easier to manage.

Operational efficiencyshort-term

A leaner organization can reduce complexity and improve execution across the portfolio.

Focus on core growth enginesmedium-term

Concentrating on trade and industrial businesses can improve strategic clarity and resource allocation.

MIDAQ is exposed to cyclical demand in both industrial and trade markets, which can quickly affect volumes and...

high

Cyclical demand in Industri and Handel

The group sells into markets where customer activity can slow quickly in weaker economic conditions.

Scope: Industrial and trade segments
Materiality: high

high

Raw-material and input-cost inflation

Higher input prices can compress margins if selling prices do not adjust quickly enough.

Scope: Manufacturing and sourced products
Materiality: high

medium

Foreign exchange volatility

The business sources and sells across borders, creating translation and transaction exposure.

Scope: International procurement and sales
Materiality: medium

medium

Seasonality

Outdoor Living and Indoor Living have seasonal demand patterns that distort quarter-to-quarter comparisons.

Scope: Handel segment
Materiality: medium

medium

Supply-chain disruption

Manufacturing and sourcing relationships can be affected by supplier issues or production changes.

Scope: Industrial operations and imported goods
Materiality: medium

Adjusted net sales and adjusted EBITDA

Affects how underlying performance is interpreted

Seasonality

Quarterly results may not be directly comparable

Segment reporting changes

Historical trend analysis may require restatement or normalization

Inventory and provisions

Can affect gross margin, EBITDA and working capital

MIDAQ

Cyclical demand in Industri and Handel

Raw-material and input-cost inflation

Foreign exchange volatility

Seasonality

Supply-chain disruption

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