Project timing and order intake volatility
Revenue depends on winning and delivering individual studio projects, so slippage can materially affect earnings.
- Scope
- Game trailers, VFX, and experiential projects
- Materiality
- high
Goodbye Kansas Group
Goodbye Kansas Group is a Swedish creative studio group that produces cinematic game trailers, visual effects, animation, and experiential content. Its work is built around high-end digital storytelling for entertainment clients, with operations centered in Sweden and projects delivered internationally.
| % | |
|---|---|
| Games trailers & in-game | 45% Premium CGI trailers, launch assets, and in-game cinematic content for game publishers. |
| Experiential | 25% Spatial and location-based digital experiences for venues, events, and brand activations. |
| VFX for film & TV | 20% High-end visual effects and creature/character work for screen productions. |
| Animation and related services | 10% Character animation, performance capture, and supporting digital content production. |
The company sells primarily to entertainment-industry buyers that need premium creative production rather than...
- Game developers and publishersprimary
Buy cinematic trailers, CGI, key art, and in-game cinematics for AAA and selective AA titles.
- Film, TV, and streaming companiessecondary
Buy VFX and animation work for screen productions and promotional content.
- Experiential and venue clientssecondary
Buy spatial and location-based digital experiences for museums, concerts, theme parks, and events.
- Corporate buyers and brand partnerssecondary
Buy custom experiential and digital storytelling projects for marketing and engagement.
Goodbye Kansas is headquartered in Sweden and serves an international client base across the entertainment industry...
- •Headquartered in Sweden with studio operations centered there
- •Revenue is generated from international entertainment clients
- •Projects are tied to global game launches and screen productions
- •Foreign-currency billing creates translation and transaction exposure
- •Client demand is linked to North American and European entertainment markets
The company’s strategy is to build a more scalable studio model focused on profitable growth, using games as the core...
01
Scale the business modelmedium-term
A more scalable production setup can improve delivery consistency and support growth across project types.
02
Deepen games leadershipshort-term
Games remain the primary demand driver and anchor the company’s specialist positioning.
03
Grow experientialmedium-term
Experiential has become an important adjacent revenue stream with attractive project economics.
04
Strengthen technology and production capabilitymedium-term
Better tools and workflows support quality, speed, and margin resilience in project work.
The business depends on project timing, order intake, and the successful delivery of complex creative work, so revenue...
Foreign exchange exposure
A large share of revenue is billed in foreign currencies, creating translation and transaction risk.
- Scope
- GBP, EUR, USD billing
- Materiality
- high
Key employee dependence
Creative and technical delivery relies on scarce specialist talent and project leaders.
- Scope
- Senior artists, technical directors, production leads
- Materiality
- high
Partner and subcontractor execution risk
External collaborators may prioritize other work, causing delays or quality issues.
- Scope
- Co-production and outsourced production work
- Materiality
- medium
Competitive pressure
Specialist studios compete with larger or better-funded peers for premium entertainment projects.
- Scope
- AAA trailer and high-end VFX niches
- Materiality
- medium
Project revenue recognition
Affects timing of revenue and gross profit
Contract assets and liabilities
Affects working capital and reported order book conversion
Capitalized development costs
Affects asset base, amortization, and impairment risk
Foreign currency translation
Affects revenue, costs, and operating profit
Impairment of goodwill and intangibles
Affects non-cash charges and equity
: 11/08/2026