Enad Global 7

Enad Global 7 (EG7) is a Stockholm-based group of companies in the gaming industry, specializing in the development, marketing, publishing, and distribution of PC, console, and mobile games. The company operates globally, leveraging its subsidiaries like Daybreak Games, Piranha Games, and Big Blue Bubble to create original IPs and provide consulting services to other publishers. EG7 also has a strong marketing arm, Petrol, which has contributed to the release of over 2,000 titles, including major brands like Call of Duty and Destiny. The company's publishing and distribution expertise is further enhanced by Fireshine Games, which handles both physical and digital publishing.

547

1.51

1.48

— Enad Global 7
%
Game Development40% Includes development of original IPs and consulting services.
Publishing and Distribution30% Involves both physical and digital publishing of games.
Marketing Services20% Marketing and promotional services for game releases.
Live Service Operations10% Operation and management of live service games.

EG7 serves a diverse range of customers within the gaming industry, including individual gamers, other game publishers,...

  • Individual Gamersprimary

    Purchase and play EG7's original IPs for entertainment.

  • Game Publisherssecondary

    Utilize EG7's consulting and marketing services to enhance game development and release.

  • Developersemerging

    Engage EG7 for marketing and distribution services to reach wider audiences.

EG7 operates on a global scale, with a significant presence in North America and Europe...

  • Headquartered in Stockholm, Sweden
  • Significant market presence in the USA and Canada
  • Operations across various European countries
  • 12 offices worldwide supporting global operations
  • Geographic diversity mitigates regional economic risks

EG7's strategic priorities include expanding its portfolio of original IPs and enhancing its live service game...

01
Expand Original IP Portfoliomedium-term

To drive growth and diversify revenue streams.

02
Enhance Live Service Operationsshort-term

To ensure stable and predictable revenue.

03
Leverage Marketing Expertiseshort-term

To maximize the success of game releases.

EG7 faces several risks, including the highly competitive nature of the gaming industry, which can impact market share...

high

Competitive Industry

High competition can erode market share and profitability.

Materiality
high
high

Goodwill Impairment

Significant write-downs can affect financial statements.

Materiality
high
medium

Currency Fluctuations

Fluctuations between SEK and USD can impact financial results.

Materiality
medium
Revenue Recognition
high
Goodwill Impairment
high
Currency Fluctuations
medium

: 11/08/2026