Duell Oyj

Duell Oyj is a Finnish import and wholesale company established in 1983, specializing in distributing parts and accessories for powersports, cycling, and small machinery across Europe. The company operates through a vast network of approximately 8,500 retailers and offers a product range of over 150,000 items from more than 500 brands. Duell has sales offices and warehouses in Finland, Sweden, the Netherlands, France, and the UK, and is listed on the Nasdaq First North Growth Market.

200

3.22

0.96

— Duell Oyj
%
Motorcycle Parts25% Includes parts and accessories for motorcycles.
Cycling Equipment20% Comprises cycling gear and accessories.
ATV/UTV Parts15% Covers parts for all-terrain and utility vehicles.
Snowmobile Parts15% Includes parts and accessories for snowmobiles.
Marine Equipment15% Comprises equipment for boating and marine activities.
Garden Machinery10% Includes parts for garden and forestry machinery.

Duell serves a diverse range of customers, primarily focusing on B2B relationships with retailers and specialty shops...

  • Powersports Retailersprimary

    Buy parts and accessories for motorcycles, ATVs, and snowmobiles to meet customer demand.

  • Cycling Shopssecondary

    Purchase cycling equipment and accessories to offer a comprehensive selection to cyclists.

  • Marine Equipment Storessecondary

    Require marine parts and accessories for boating enthusiasts.

  • Garden Machinery Outletsemerging

    Need parts for garden and forestry machinery to serve landscaping professionals.

Duell has a strong presence in the Nordic countries and is expanding its operations in Central Europe...

  • •Strong presence in the Nordic countries with established market share
  • •Expanding operations in Central Europe to capture growth opportunities
  • •Sales offices and warehouses in Finland, Sweden, Netherlands, France, and UK
  • •Nordic region accounts for a significant portion of revenue
  • •Central Europe identified as a key growth area

Duell's strategic priorities include geographic expansion, enhancing its e-commerce capabilities, and optimizing its...

01
Geographic Expansionmedium-term

To increase market share in underrepresented regions.

02
E-commerce Enhancementshort-term

To support the shift towards online retail.

03
Brand Portfolio Optimizationlong-term

To offer products that meet diverse market needs.

Duell faces several risks, including market uncertainty and fluctuating consumer confidence, which can impact demand...

high

Market Uncertainty

Fluctuating consumer confidence can reduce demand.

Materiality
high
medium

Competitive Pressures

Strong competition from large distributors.

Materiality
medium
medium

Regulatory Compliance

Complex regulations across jurisdictions.

Materiality
medium
Revenue Recognition
Lease Accounting
Inventory Valuation

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: 11/08/2026