Wetteri Oyj
Wetteri Oyj is a Finnish company specializing in the automotive industry, focusing on the sale and servicing of personal and heavy vehicles. The company operates a network of car showrooms and service centers, providing a wide range of automotive products and services. Wetteri is publicly listed on Nasdaq Helsinki and has a significant presence in Northern Finland. The company is committed to sustainable practices and is actively involved in the transition to electric vehicles and alternative fuels.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes sales of new and used personal vehicles.
Sales of parts and accessories for personal and heavy vehicles.
Includes servicing and repair of personal and heavy vehicles.
Sales of new and used heavy vehicles.
Short-term and long-term vehicle rental services.
Customers
Wetteri's customer base includes individual consumers, businesses, and government entities. Individual consumers primarily purchase personal vehicles and related services. Businesses and government entities often engage in the purchase and leasing of heavy vehicles for commercial use. Wetteri also serves customers seeking maintenance and repair services, ensuring vehicle longevity and performance. The company has established a strong reputation for quality service and customer satisfaction, which drives repeat business and customer loyalty.
Purchase personal vehicles and accessories for personal use.
Lease and purchase heavy vehicles for business operations.
Procure vehicles for public sector use and operations.
Strategy
Wetteri's strategic priorities include expanding its market share in the Finnish automotive industry and enhancing its service offerings. The company is focused on the transition to electric vehicles and alternative fuels, aligning with EU environmental regulations. Wetteri aims to improve operational efficiency and customer satisfaction through technological advancements and staff training. The company is also exploring opportunities for growth through strategic acquisitions and partnerships.
To increase competitiveness in the Finnish market.
Align with EU environmental regulations.
To reduce costs and improve service delivery.
Geography
Q3/2025Wetteri is headquartered in Oulu, Finland, and operates primarily in Northern Finland. The company has a network of showrooms and service centers across the region, providing comprehensive automotive services. Wetteri's geographic focus allows it to cater to the specific needs of the local market, including the demand for heavy vehicles in infrastructure projects. The company's presence in Finland positions it well to benefit from the country's automotive market trends and regulatory environment.
Share of the revenue the company reports by geography.
Risks
Wetteri faces several risks, including economic fluctuations affecting vehicle sales, changes in automotive regulations, and supply chain disruptions. The company's reliance on key supplier agreements poses a risk if these relationships are disrupted. Additionally, the transition to electric vehicles presents both opportunities and challenges, as it requires significant investment in new technologies. Wetteri also faces competition from other automotive retailers, which could impact market share and profitability.
- Economic FluctuationsImpact: CriticalLikelihood: High
Affect consumer purchasing power and vehicle sales.
- CompetitionImpact: HighLikelihood: High
Could reduce market share and profitability.
- Regulatory ChangesImpact: HighLikelihood: Low
Impact compliance and operational costs.
- Supply Chain DisruptionsImpact: MediumLikelihood: Medium
Affect availability of vehicles and parts.
Accounting
Judgemental itemsAffects timing and amount of reported sales.
Impact: high
Impacts balance sheet and cost of goods sold.
Impact: medium
Requires significant judgment under IFRS 16.
Impact: medium
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Last updated: 24/09/2026