Customer concentration
A meaningful share of sales comes from a limited number of large retail and brand customers.
- Scope
- H&M, Åhléns, Lyko, Rituals and similar accounts
- Materiality
- high
Candles Scandinavia
Candles Scandinavia AB (publ) develops, manufactures and sells scented home products, with a core focus on candles made from plant-based, biodegradable wax derived from Swedish-grown rapeseed. The group operates from Sweden and serves customers through private label production, direct-to-consumer brands, and B2B sales channels across Europe and beyond.
| % | |
|---|---|
| Private Label Candles | 55% Custom-made scented candles produced for external retail and brand customers. |
| Own Brands D2C | 25% Home fragrance products sold directly to consumers under AVA & MAY and Club Noé. |
| B2B Retail Series | 15% Branded product series sold through retail partners and distributors. |
| Other Home Fragrance Products | 5% Room sprays, reed diffusers and related scented products. |
The company sells to retail chains, consumer brands, and distributors that want customized, natural home-fragrance...
- Private label retail customersprimary
Large retail and brand customers buy customized candles and fragrance products for their own shelves and labels.
- Direct-to-consumer shopperssecondary
Consumers buy branded home fragrance products online, mainly through the group's own brands.
- B2B retail and distributor partnerssecondary
Retailers and distributors buy curated product series for resale under Candles Scandinavia's brands.
- International brand customersprimary
European and global brands source sustainable, customized fragrance products for specific markets.
Candles Scandinavia is based in Sweden, with its origin in Örebro, and sells products in roughly 40 countries...
- •Headquartered and founded in Örebro, Sweden
- •Sales across about 40 countries
- •European customer base is central to the business
- •International channels broaden demand beyond Scandinavia
- •Cross-border logistics matter for private label fulfillment
The company is focused on scaling automated production of customized, sustainable home-fragrance products while...
01
Scale automated manufacturingshort-term
Automation supports larger volumes, consistent quality, and lower unit complexity in customized production.
02
Grow own brands and multi-channel salesmedium-term
Own brands diversify revenue away from pure private label dependence and improve customer reach.
03
Position sustainable wax as a core differentiatorlong-term
Plant-based wax and rapeseed sourcing support brand positioning versus paraffin-based competitors.
The business depends on customer concentration, production execution, and continued demand for premium sustainable...
Production and automation execution
The model relies on efficient automated manufacturing and consistent quality at scale.
- Scope
- Private label production and capacity ramp-up
- Materiality
- high
Input cost volatility
Raw materials and production costs are central to the cost base and can move with commodity and supply conditions.
- Scope
- Rapeseed-based wax and manufacturing inputs
- Materiality
- medium
International logistics and FX
Sales in many countries create shipping, customs, and currency exposure.
- Scope
- About 40-country sales footprint
- Materiality
- medium
Revenue recognition
Quarterly revenue comparability
Inventory valuation
Gross margin and working capital
Lease accounting
Balance sheet leverage and operating costs
Impairment of production assets
Operating profit and asset values
: 11/08/2026