Boho Group

Boho Group AB (publ) is a Swedish hospitality and real estate company centered on Boho Club in Marbella, Spain. Through its Spanish subsidiaries, the group owns the land, develops the property, and operates a five-star boutique hotel and members' club on the Costa del Sol.

— Boho Group
%
Hotel operations55% Room accommodation and guest services at Boho Club in Marbella.
Food & beverage20% Restaurant, bar, and dining services tied to the hotel experience.
Members' club and lifestyle services10% Club access and curated hospitality experiences for recurring guests and members.
Property development10% Development of the group's land and building rights for future hospitality use.
Real estate ownership and management5% Holding and managing the underlying property assets and related value creation.

Boho Group serves leisure travelers, high-end visitors, and members seeking a luxury lifestyle destination in Marbella...

  • Luxury leisure travelersprimary

    Guests booking rooms and experiences at Boho Club for premium stays in Marbella.

  • Members and repeat visitorsprimary

    Local and international customers using the members' club and returning for the brand experience.

  • Restaurant and lifestyle guestssecondary

    Visitors drawn by dining, wellness, and social experiences rather than overnight stays.

  • Real estate and hospitality partnerssecondary

    Potential collaborators and counterparties interested in development, land value, or operating partnerships.

The business is concentrated in Marbella’s Golden Mile on Spain’s Costa del Sol, where Boho Club is owned and operated...

  • Marbella, Spain is the core operating location
  • Costa del Sol demand drives hotel occupancy and restaurant traffic
  • Spanish subsidiaries hold and operate the main assets
  • Sweden is the listing and reporting base
  • International guest mix creates exposure to travel trends and geopolitics

Boho Group's strategy is to build Boho Club into a destination brand that combines hospitality operations with...

01
Expand the Marbella asset basemedium-term

More rooms and facilities can increase guest capacity and monetization of the site.

02
Monetize land and development rightsmedium-term

The property company creates value by converting land reserves into higher-value hospitality assets.

03
Strengthen the Boho brandlong-term

A differentiated luxury brand supports pricing power, repeat visitation, and partner interest.

04
Maintain integrated control of the guest experiencelong-term

Owning, developing, and operating the asset helps preserve quality and consistency.

Boho Group is exposed to destination-specific tourism risk, including weather, seasonality, and shifts in international...

high

Geographic concentration in Marbella

Most operating and development value is tied to one destination and one core asset.

Scope
Boho Club and the Golden Mile property
Materiality
high
high

Tourism demand volatility

Hotel and restaurant demand depends on travel flows, weather, and discretionary spending.

Scope
Occupancy, restaurant traffic, and guest spend
Materiality
high
high

Planning and permitting risk

Future value creation depends on approvals for expansion and building rights.

Scope
Development timetable and asset valuation
Materiality
high
medium

Financing and interest rate risk

The group uses property-backed borrowing and project financing to support development.

Scope
Interest expense and covenant headroom
Materiality
high
Capitalized financing costs
Reported leverage and finance costs
Property asset valuation and impairment
Balance sheet value and potential impairment charges
Lease liabilities
Debt presentation and EBITDA-to-cash conversion
Foreign currency translation
Equity and comparability across periods

: 11/08/2026