Regulatory and tax changes in betting markets
The business relies on licensed operators and regulated market access, so rule changes can reduce monetization or raise compliance costs.
- Scope
- Brazil, United Kingdom, United States
- Materiality
- high
Better Collective
Better Collective is a Denmark-based digital sports media group that builds and operates online publishing brands, affiliate platforms, and audience acquisition products for the sports betting industry. Its business spans regional and international websites, apps, and media partnerships across Europe, North America, and other markets, with content available in more than 30 languages.
1.6k
1.61
1.49
| % | |
|---|---|
| Recurring revenue | 62% Revenue-share, subscription, and CPM-based monetization from owned and operated media properties. |
| CPA and sponsorships | 38% Performance-based affiliate fees and branded sponsorship placements tied to user acquisition. |
| Other | 0% Smaller revenue items not classified in the main monetization streams. |
Better Collective sells to sportsbook operators and betting brands that pay for qualified traffic, customer...
- Licensed sportsbook operatorsprimary
Buy qualified bettors, deposits, and revenue-share traffic from Better Collective's publishing and affiliate assets.
- Betting and gaming advertisersprimary
Purchase CPA, sponsorship, and CPM placements to reach sports betting audiences efficiently.
- Sports fans and bettorssecondary
Consume content, odds, and engagement tools that drive traffic and monetization across the network.
- Media and distribution partnerssecondary
Provide reach through partnerships, apps, and social channels that expand audience scale.
Better Collective operates a multi-market digital business with reporting segments for Europe & Rest of World and North...
- •Europe & Rest of World and North America are the main reporting segments
- •United States, United Kingdom, and Brazil are major revenue countries
- •Localized brands are tailored to local regulation and betting behavior
- •More than 30 languages support international audience reach
- •Regulated-market exposure makes country rules commercially important
Better Collective is focused on building a more scalable digital sports media platform with stronger recurring revenue,...
01
Grow recurring and diversified monetizationmedium-term
A larger recurring base improves predictability and reduces dependence on volatile operator budgets.
02
Operate in regulated betting marketslong-term
Working with licensed operators supports compliance, brand durability, and long-term market access.
03
Build technology-enabled audience monetizationmedium-term
Data, AI, and AdTech tools help improve targeting, conversion, and operating leverage across brands.
Better Collective is exposed to regulatory change, especially in sports betting markets where licensing, tax, and...
Dependence on sportsbook marketing spend
CPA, sponsorship, and media revenue depend on operator acquisition budgets and campaign intensity.
- Scope
- All operating markets
- Materiality
- high
Impairment of goodwill and indefinite-life intangibles
Acquisitions and domain assets are tested against future cash generation and can be written down if assumptions weaken.
- Scope
- Acquired businesses and websites
- Materiality
- high
Foreign currency translation and transaction risk
Revenue and expenses are spread across DKK, EUR, USD, GBP, BRL, CAD, and other currencies.
- Scope
- Global
- Materiality
- medium
IFRS 15
IFRS 15 revenue recognition
Revenue timing and mix
Goodwill and indefinite-life intangible impairment
Potential non-cash write-downs
Business combinations and contingent consideration
Special items and balance sheet values
Share-based payment plans
Staff costs and diluted EPS
Lease accounting
EBITDA, depreciation, and interest expense
: 11/08/2026