Wilhelmina International, Inc.

Wilhelmina International, Inc. is a U.S.-based fashion model and talent management company headquartered in New York City, with additional operations in Los Angeles, Miami, and London. Through its Wilhelmina and related divisions, it represents models, entertainers, athletes, social media influencers, and other talent for bookings across advertising, fashion, media, and entertainment.

5,0 %

3,5 %

+2,3 %

1.74

1.74

— Wilhelmina International, Inc.
%
Fashion model management55% Representation and booking of fashion models for client assignments and campaigns.
Talent representation20% Management of entertainers, athletes, and other talent for commercial work.
Influencer representation15% Representation of social media influencers for brand and media partnerships.
Commercial, film, and television talent7% Aperture-related representation for screen and advertising opportunities.
License fees and other income3% License-related fees and ancillary income from the broader network.

Wilhelmina sells professional talent services to businesses that need models or on-camera talent for advertising,...

  • Retail and fashion brandsprimary

    Buy model bookings and talent for advertising, lookbooks, and brand campaigns because visual presentation is central to sales.

  • Advertising agenciesprimary

    Source talent for client campaigns and commercial shoots, relying on Wilhelmina's roster and booking network.

  • Media and production companiessecondary

    Purchase representation for commercials, film, television, and related media projects.

  • Digital and social media brandssecondary

    Engage influencers and talent for online marketing, sponsored content, and social campaigns.

  • Catalog and e-commerce clientssecondary

    Use models for product presentation and commerce-driven visual content.

Wilhelmina is headquartered in New York City and also operates in Los Angeles, Miami, and London, giving it access to...

  • Headquartered in New York City, the center of its core operating base
  • Additional offices in Los Angeles, Miami, and London
  • U.S. market exposure is tied to advertising and fashion spending
  • International reach is extended through licensees and market partners
  • Geographic breadth supports access to talent and client relationships

Wilhelmina's strategy centers on expanding brand awareness, deepening its talent roster, and broadening its geographic...

01
Broaden talent categoriesmedium-term

A wider roster improves booking opportunities and reduces dependence on any one segment.

02
Strengthen brand visibilityshort-term

Higher awareness helps attract both advertisers and talent in a relationship-driven industry.

03
Expand geographic reachmedium-term

More markets increase access to clients, talent pools, and booking opportunities.

04
Use digital tools in client and talent managementshort-term

Digital communication improves responsiveness and supports remote booking workflows.

Wilhelmina is exposed to cyclical client spending in fashion, retail, and advertising, where budgets can shift quickly...

high

Cyclical advertising and retail spending

Bookings depend on client marketing budgets, which can contract in weaker economic periods.

Scope
Fashion, beauty, retail, and advertising clients
Materiality
high
high

Shift toward digital and social media channels

Traditional model and talent budgets can be displaced by lower-cost digital content formats.

Scope
Fashion and beauty advertising demand
Materiality
high
medium

Client creditworthiness and receivable collection

The company extends services to clients and must collect billed amounts in a timely manner.

Scope
Accounts receivable and model-related billings
Materiality
medium
medium

Talent concentration and roster quality

The business depends on attracting and retaining desirable talent that clients want to book.

Scope
Model, influencer, and screen talent boards
Materiality
medium
medium

Goodwill and intangible asset impairment

Acquired brand value and reporting units must be tested against fair value assumptions.

Scope
Acquired operations and brand-related assets
Materiality
medium
Revenue recognition timing
Point-in-time recognition for model bookings and related talent services
Gross billings versus reported revenue
Accounts receivable and amounts due to models may appear large relative to revenue
Allowance for doubtful accounts
Bad debt expense and net receivables
Goodwill impairment testing
Potential non-cash impairment charges

: 29/04/2026