Vita Coco Company, Inc.
Vita Coco Company, Inc. is a U.S.-based beverage company built around coconut water and other plant-based drinks. It sells branded products under Vita Coco and PWR LIFT, supplies private label coconut water and coconut oil to retailers, and distributes through retail, e-commerce, food service, and on-premise channels across North America, Europe, and other international markets.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenuePackaged coconut water sold under the Vita Coco brand in retail and foodservice channels.
Coconut water and coconut oil produced for retailer-owned brands and key retail partners.
Coconut milk, Vita Coco Treats, PWR LIFT, and other branded extensions.
Bulk product sales and other non-core beverage transactions.
Products
Reported · share of revenue- Vita Coco Coconut Water81.4 %
- Private Label14.5 %
- Other4.1 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Vita Coco sells to mass retail, club, food, drug, convenience, e-commerce, and food service customers that stock packaged beverages for consumer resale or on-premise use. It also serves private label retail partners and beverage or food companies that buy coconut water, coconut oil, or bulk product volumes for their own brands or operations.
Households buying Vita Coco, Vita Coco Treats, and PWR LIFT for hydration, taste, and functional benefits.
Large-format and grocery customers that stock branded coconut water and other beverages for resale.
Retailers that source coconut water and coconut oil under their own store brands.
Corporate offices, fitness clubs, airports, and schools buying packaged beverages for immediate consumption.
Customers purchasing bulk product for ingredient use or other commercial applications.
Strategy
Vita Coco’s strategy centers on extending its coconut water franchise, expanding adjacent beverage lines, and using its brand and distribution reach to build a broader functional beverage platform. It also emphasizes product innovation, retail execution, and an asset-light supply chain that can support multiple markets and private label relationships.
New flavors and formats help the company capture more beverage occasions and defend shelf space.
Broad distribution is essential in beverage categories where availability and convenience drive repeat purchase.
Private label supports scale, retailer relationships, and factory utilization alongside branded sales.
Third-party factories and co-packers allow the company to adjust sourcing and packaging across markets.
Geography
2025The company operates through two reporting segments: the Americas, centered on the U.S. and Canada, and International, which covers Europe, the Middle East, and Asia Pacific. Vita Coco products are sold in more than 35 countries, with primary markets in North America, the United Kingdom, and Germany, while private label is concentrated in North America and Europe.
Share of the revenue the company reports by geography.
Risks
The business is exposed to demand concentration in coconut water, so category slowdown or brand erosion would affect results. It also faces supply chain, international, tariff, and customer-credit risks because products are sourced globally and sold across multiple regions and channels.
- Concentration in coconut waterImpact: HighLikelihood: Medium
A large share of revenue comes from coconut water, so category weakness would directly hit sales.
Exposure: Core branded business
- Brand and reputation damageImpact: HighLikelihood: Medium
Consumer beverage demand depends on trust, taste, quality, and shelf visibility.
Exposure: Vita Coco and other brands
- Supply chain and shipping disruptionImpact: HighLikelihood: Medium
The company relies on third-party factories, farmers, and co-packers across multiple countries.
Exposure: Global sourcing network
- International customer and partner credit riskImpact: MediumLikelihood: Medium
Private label and import relationships can expose the company to nonpayment or contract loss.
Exposure: International sales
- Tariffs and import-related feesImpact: MediumLikelihood: Low
Imported coconut water can become more expensive if trade barriers are imposed.
Exposure: Asia and Brazil sourcing routes
Accounting
Judgemental itemsBranded products and private label use different timing, which affects quarterly comparability.
Impact: Private label revenue may be recognized before shipment
Assets tied to products no longer sold may require write-downs when future cash flows decline.
Impact: Runa assets were impaired
A beverage business with global sourcing must estimate demand, obsolescence, and fulfillment timing.
Impact: Can affect gross profit and working capital
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Last updated: 24/09/2026