Competitive pricing pressure
The supermarket market is crowded and customers can switch to many formats.
- Scope
- Store traffic, gross margin and promotional intensity
- Materiality
- high
Village Super Market is a U.S. supermarket operator founded in 1937 that runs 34 supermarkets in New Jersey, New York, Maryland and Pennsylvania under the ShopRite and Fairway banners, plus three Gourmet Garage specialty markets in New York City. It is the second largest member of Wakefern Food Corporation, a retailer-owned food cooperative that supports its purchasing, distribution, technology and marketing needs.
4,7 %
28,6 %
2,4 %
+3,8 %
1.13
0.85
| % | |
|---|---|
| Supermarket grocery retail | 85% Core grocery store sales across ShopRite and Fairway supermarkets. |
| Fresh and prepared foods | 10% Deli, bakery, meat, produce and prepared food offerings sold in-store. |
| Specialty grocery retail | 3% Gourmet Garage stores focused on specialty and urban grocery shopping. |
| Digital and omnichannel services | 2% Online ordering, pickup, home delivery and app-based ordering services. |
Village serves household grocery shoppers who buy everyday food and household essentials through neighborhood...
Buy everyday groceries, fresh foods and household essentials for regular consumption.
Shop for competitive pricing, promotions and broad assortment in a local store format.
Use Price Plus and Fairway Insider for discounts, coupons and targeted offers.
Order groceries for pickup or delivery through store apps and websites.
Buy premium, specialty and convenience-oriented food items at Fairway and Gourmet Garage.
Village’s store base is concentrated in the U.S. Northeast and Mid-Atlantic, with most locations in New Jersey and New...
Village’s strategy centers on operating neighborhood supermarkets with broad assortment, competitive pricing and strong...
Modern stores support traffic, merchandising and long-term neighborhood relevance.
Pickup, delivery and app ordering help retain customers as shopping habits shift.
Cooperative purchasing and shared services improve assortment and operating efficiency.
Village faces intense supermarket competition, where pricing, promotions and store openings can quickly pressure...
The supermarket market is crowded and customers can switch to many formats.
Village buys substantially all merchandise from Wakefern and relies on its services.
Most employees are covered by collective bargaining agreements and multi-employer plans.
Retail grocery depends on consumer trust and secure handling of customer data.
Most stores are in New Jersey and New York, increasing regional sensitivity.
: 29/04/2026