Specificity, Inc.

Specificity, Inc. is a U.S.-based digital marketing services company that provides real-time audience targeting and campaign execution for small and medium-sized businesses. Its offerings combine proprietary audience identification, ad sequencing, CRM integration, and analytics tools delivered through a single-segment operating structure.

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+9,8 %

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— Specificity, Inc.
%
SMB digital marketing services55% Recurring digital marketing agreements and campaign execution for small and medium-sized businesses.
White-label agency solutions20% Digital marketing tools and services sold to advertising agencies under their own brand.
DIY marketing platform15% Self-service platform for business owners to build audiences and run targeted campaigns.
Project-based campaigns10% Nonrecurring launch, promotion, and event campaigns tied to specific marketing needs.

The company serves small and medium-sized businesses that want more efficient digital advertising and better audience...

  • Small and medium-sized businessesprimary

    Buy recurring digital marketing services to reach target customers efficiently and compete with larger brands.

  • Advertising agenciessecondary

    Buy white-label digital marketing support to expand their service offering without building in-house infrastructure.

  • Small business ownerssecondary

    Use the DIY platform to manage advertising themselves and target likely buyers directly.

  • Project-based campaign clientsemerging

    Buy launch and event campaigns when they need short-duration, nonrecurring marketing support.

Specificity appears to operate primarily in the United States, where it is domiciled and reports its business...

  • •Headquartered in the United States
  • •Business activity described in U.S. reporting filings
  • •No country-level revenue split disclosed in the excerpts
  • •Exposure is concentrated in U.S. SMB advertising demand

The company’s strategy centers on growing recurring digital services revenue by expanding client relationships and...

01
Increase recurring client revenueshort-term

Recurring monthly agreements provide more predictable demand than one-off campaigns.

02
Improve targeting technology and analyticsmedium-term

Better audience identification and reduced ad waste support differentiation and client value.

03
Secure financing for operationsshort-term

The business requires external capital until operating cash flow becomes self-sustaining.

Specificity faces financing risk because management says current capital resources are not sufficient to sustain...

critical

Liquidity and going-concern pressure

Management states current capital resources are not adequate and additional funding may not be available.

Scope
Operations and shareholder dilution
Materiality
high
high

Customer spend deferrals and campaign timing

Clients can pause marketing spend or delay launches, causing revenue variability.

Scope
Quarterly revenue and utilization
Materiality
high
medium

Dependence on digital data and platform performance

The service relies on audience identification, analytics, and third-party data sources.

Scope
Cost of revenues and service quality
Materiality
medium
medium

Competitive pressure in digital marketing services

The company competes with agencies, platforms, and in-house marketing teams.

Scope
Client acquisition and pricing
Materiality
medium
Revenue recognition timing
Quarterly revenue comparability
Seasonality and campaign variability
Reported revenue and margin volatility
Deferred tax asset valuation allowance
No current tax benefit recognized
Convertible debt and related-party interest
Net loss and financing cost presentation

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: 29/04/2026