Brand relevance and brand execution
The business depends on the Starbucks brand to drive traffic, pricing, and loyalty across channels.
- Scope
- Company-operated stores, licensed stores, and packaged products
- Materiality
- high
Starbucks Corporation
Starbucks Corp is a U.S.-based coffee company that roasts, markets, and sells specialty coffee and related beverages, food, and packaged products through company-operated and licensed coffeehouses. It also sells coffee and tea through grocery, foodservice, and other channels, and operates across a global network of markets.
12,7 %
5,0 %
+2,8 %
0.72
0.51
| % | |
|---|---|
| Company-operated stores | 83% Retail coffeehouses selling beverages, food, and merchandise directly to consumers. |
| Licensed stores | 12% Franchised or licensed coffeehouses where partners operate stores under the Starbucks brand. |
| Channel Development | 4% Packaged coffee, tea, ready-to-drink products, and other branded goods sold through retail and foodservice channels. |
| Other revenues | 1% Alliance and third-party revenues including the Global Coffee Alliance and cocoa butter sales. |
Starbucks serves individual consumers who buy coffee, tea, cold beverages, and food in stores or through mobile...
- Retail café consumersprimary
Individuals purchasing handcrafted beverages, food, and merchandise in company-operated stores for convenience and brand experience.
- Loyalty and mobile usersprimary
Registered Starbucks Card and Rewards members who use stored value, app ordering, and rewards to increase visit frequency.
- Licensed store partnerssecondary
Local and regional operators that buy product, equipment, and brand rights to run Starbucks-branded stores.
- Grocery and foodservice customerssecondary
Retailers and foodservice accounts buying packaged coffee, tea, and ready-to-drink products for resale or service.
Starbucks operates in 89 markets, with a large base of company-operated stores in North America and a substantial...
- •Operates in 89 markets across North America and international regions
- •North America has the largest company-operated store base
- •International markets rely more heavily on licensed stores
- •China is a major strategic market for long-term expansion
- •Global sourcing and retail footprint create currency and supply exposure
Starbucks is focused on expanding its store base, improving the in-store experience, and strengthening digital and...
01
Expand the global store basemedium-term
Store growth is a core driver of revenue and brand reach across mature and emerging markets.
02
Improve customer experience and transaction growthshort-term
Better service, convenience, and digital ordering support repeat visits and higher traffic.
03
Strengthen digital and loyalty capabilitiesmedium-term
The app, stored value, and rewards ecosystem deepen customer engagement and frequency.
04
Expand in China through strategic partnershipmedium-term
China is a major growth market where local execution and scale matter for long-term brand growth.
Starbucks is exposed to brand, execution, and supply-chain risks because its business depends on customer traffic,...
Coffee and commodity price volatility
Coffee is central to the product mix and is subject to volatile global supply and pricing.
- Scope
- Arabica coffee, dairy, plant-based alternatives, packaging
- Materiality
- high
Climate and weather disruption
Droughts, frosts, wildfires, and extreme weather can affect sourcing regions and store operations.
- Scope
- Global sourcing network and international store base
- Materiality
- high
Supply-chain and tariff exposure
Tariffs, logistics issues, and supplier disruptions can affect product availability and costs.
- Scope
- Coffee, food, packaging, and distribution
- Materiality
- high
Competitive pressure
The company competes with specialty coffee, quick-service restaurants, and ready-to-drink brands.
- Scope
- Retail coffeehouses and Channel Development
- Materiality
- medium
Lease accounting and store exit costs
Affects operating expenses and restructuring-related charges
Store asset impairment
Can create material non-cash charges in earnings
Goodwill and indefinite-lived intangible impairment
Could lead to large impairment charges if forecasts weaken
Revenue recognition across channels
Affects segment mix and comparability across periods
: 11/08/2026