Customer concentration
A small number of large retailers can represent a meaningful share of revenue and bargaining power.
- Scope
- Walmart and affiliates represented about 14% of consolidated net revenue in 2025.
- Materiality
- high
PepsiCo is a U.S.-based consumer packaged goods company that sells beverages and convenient foods through a global portfolio of brands. Its business spans company-owned bottling, franchise beverage operations, and branded snack and food distribution across more than 200 countries and territories.
15,9 %
54,1 %
8,8 %
+2,3 %
0.85
0.67
| % | |
|---|---|
| North America Beverages | 26% Beverage concentrates, fountain syrups and finished goods sold in the U.S. and Canada. |
| North America Convenient Foods | 25% Snack foods, cereals, dips and other convenient foods sold in the U.S. and Canada. |
| International Beverages Franchise | 10% International franchise beverage systems and SodaStream products. |
| EMEA Foods and Beverages | 20% Convenient foods and company-owned bottling operations across Europe, the Middle East and Africa. |
| Latin America Foods | 10% Convenient foods businesses across Latin America. |
| Asia Pacific Foods | 9% Convenient foods businesses in Asia Pacific, including China, Australia, New Zealand and India. |
PepsiCo sells to large retailers, wholesalers, foodservice operators, independent distributors, and bottling partners,...
Large chains such as Walmart buy beverages and snacks for nationwide resale and shelf presence.
They buy concentrates and finished goods to manufacture, distribute and sell branded beverages.
Restaurants, cafeterias and other operators buy fountain syrups, chilled drinks and packaged products.
They buy packaged beverages and snacks for consumer takeaway and repeat purchase.
End consumers choose PepsiCo brands for taste, convenience, hydration and snacking occasions.
PepsiCo operates globally, with major revenue concentration in the United States and meaningful businesses across...
PepsiCo’s strategy centers on managing a broad portfolio of beverage and food brands across multiple channels and...
Iconic brands drive repeat purchase, pricing power and shelf presence across categories.
Broad physical reach is essential for beverage availability and route-to-market efficiency.
Large customers influence volume, shelf placement and promotional intensity.
Local product fit and market structure determine performance outside North America.
PepsiCo faces demand risk if consumers trade down or reduce purchases of branded snacks and beverages, and it is...
A small number of large retailers can represent a meaningful share of revenue and bargaining power.
The company depends on agricultural inputs, packaging, transport and manufacturing continuity.
Food and beverage products can be affected by contamination, mislabeling or spoilage.
A large share of revenue and assets is outside the U.S., creating translation and operating risk.
Brand and franchise values depend on long-term cash flow assumptions and discount rates.
: 11/08/2026