NIKE, Inc.

NIKE, Inc. designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and services worldwide. The company operates through NIKE Direct, which includes owned stores and digital commerce, and through wholesale accounts, with products sold under the NIKE, Jordan and Converse brands.

42,9 %

6,7 %

+0,2 %

1.96

2.14

— NIKE, Inc.
%
Athletic Footwear55% Running, training, basketball, lifestyle and other sport footwear sold under NIKE and Jordan.
Apparel25% Sportswear and athletic apparel sold through wholesale, stores and digital channels.
Equipment & Accessories8% Sports equipment, bags, socks and related accessories for athletic use.
NIKE Direct7% Company-owned retail stores and digital commerce sold directly to consumers.
Converse5% Casual sneakers, apparel and accessories sold under the Converse brand.

NIKE sells to consumers through its own stores and digital platforms, and to wholesale accounts such as footwear...

  • Direct-to-consumer shoppersprimary

    Buy footwear, apparel and accessories through NIKE-owned stores and digital platforms for brand access and convenience

  • Wholesale retail accountsprimary

    Buy NIKE and Jordan products for resale through athletic specialty, sporting goods and department stores

  • International distributors and licenseessecondary

    Buy or sell NIKE-branded products in markets where NIKE uses local partners

  • Converse consumerssecondary

    Buy casual sneakers, apparel and accessories under the Converse brand

  • Licensed product partnersemerging

    Manufacture and sell selected NIKE-owned trademark products under license

NIKE operates globally, with reportable NIKE Brand segments in North America, Europe, Middle East & Africa, Greater...

  • •North America is the largest reportable revenue region
  • •EMEA is a major international market for NIKE Brand sales
  • •Greater China is a distinct operating segment and demand driver
  • •APLA covers Asia Pacific and Latin America markets
  • •Most footwear and apparel manufacturing is outside the U.S.
  • •Products are distributed through U.S. and overseas centers

NIKE’s strategy centers on sport-led product innovation, stronger consumer connections and a more compelling experience...

01
Sport-led product innovationmedium-term

Keeps the assortment fresh and supports premium brand demand

02
Consumer engagement across channelsmedium-term

Direct relationships improve brand control and repeat purchasing

03
Wholesale reinvestment and retail presentationshort-term

Wholesale remains a major route to market and brand visibility

04
Brand marketing and sports marketingshort-term

Supports product launches and reinforces athlete-led brand equity

NIKE faces intense global competition, rapid shifts in consumer preferences and exposure to foreign exchange, tariffs...

high

Consumer preference and product trend risk

Demand depends on the popularity of specific designs, categories and sports

Scope
Footwear and apparel assortments
Materiality
high
high

Global trade and currency risk

Revenue and costs span many countries and currencies

Scope
Tariffs, import duties, FX translation and sanctions
Materiality
high
high

Inventory and channel mix risk

Direct and wholesale channels require careful demand forecasting and allocation

Scope
Markdowns, returns, discounts and obsolescence
Materiality
high
high

Supply chain and quality risk

Most products are made by independent contractors outside the U.S.

Scope
Manufacturing continuity, product quality and delivery timing
Materiality
high
medium

Retail execution and lease risk

Owned stores carry fixed rent, build-out and staffing commitments

Scope
Store closures, traffic declines and lease termination costs
Materiality
medium
Sales-related reserves
Net revenues and receivables
Seasonality and shipment timing
Quarterly comparability
Foreign currency hedging
Other income/expense and revenue volatility
Inventory obsolescence reserves
Gross margin and inventory valuation
Lease accounting
Right-of-use assets and lease liabilities

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: 11/08/2026