My Size, Inc.

My Size, Inc. is a U.S.-listed software and e-commerce company that combines an omnichannel retail platform with AI-driven sizing and fit technology. Through its Naiz Fit subsidiary and related products, it helps fashion retailers and shoppers reduce size uncertainty, improve conversion, and lower returns, while its Orgad business operates as an online retailer and has historically generated most revenue through third-party selling on Amazon.

−61,1 %

32,0 %

−62,5 %

+13,4 %

1.87

1.14

— My Size, Inc.
%
AI sizing and fit software45% Software tools that help shoppers choose the right apparel size and help retailers reduce returns.
Retail technology solutions20% Digital tools for fashion brands and stores, including Smart Mirror, Smart Catalog and customer feedback products.
E-commerce retail operations35% Online retail and marketplace selling activity, including third-party sales on Amazon and Orgad operations.

The company sells primarily to fashion e-commerce businesses and apparel retailers that want to improve fit accuracy,...

  • Fashion e-commerce retailersprimary

    Buy Naiz Fit tools to improve size selection, reduce returns, and lift conversion on apparel sites.

  • Apparel brands and design teamssecondary

    Use Smart Catalog and garment modeling tools to improve product development and merchandising decisions.

  • Physical retail storessecondary

    Adopt First Look Smart Mirror and related digital experience tools to enhance in-store engagement.

  • Online marketplace shoppersprimary

    Purchase goods through Orgad and third-party marketplace channels, supporting the retail revenue base.

The company is headquartered in Israel and has key operations there, while also operating as a U.S.-listed issuer...

  • •Headquartered in central Israel with key employees and operations there
  • •U.S.-listed company with financing activity in the United States and Israel
  • •Serves global fashion e-commerce customers through SaaS products
  • •Orgad operates in global online retail markets
  • •Israel and Middle East instability can affect operations and fundraising

Management is focused on commercializing Naiz Fit and positioning the company as a consolidator of sizing and digital...

01
Commercialize Naiz Fitshort-term

The core value proposition is reducing fit uncertainty, returns, and friction for apparel retailers.

02
Integrate acquisitionsshort-term

The company expects Orgad and Naiz to broaden revenue sources and product capabilities.

03
Expand product suitemedium-term

New tools can increase customer adoption and make the platform more valuable to retailers.

04
Secure additional capitalshort-term

The company disclosed substantial doubt about going concern and needs funding to continue operations.

The company faces going-concern and liquidity risk because it has a history of losses and expects continued negative...

critical

Going concern and liquidity shortfall

Management expects continued losses and negative operating cash flow and says existing cash may not fund operations for more than 12 months.

Scope
Corporate liquidity and operating continuity
Materiality
high
high

Customer adoption of measurement technology

Naiz Fit is still being commercialized and the company notes the market is new and unproven.

Scope
Software revenue growth and retention
Materiality
high
high

Acquisition integration and synergy realization

The company must realize benefits from Orgad and Naiz acquisitions to support growth and profitability.

Scope
Revenue mix, cost structure, execution
Materiality
medium
high

Israel geopolitical and security exposure

Headquarters and operations are in Israel, and management cites conflict and instability as a business risk.

Scope
Operations, staffing, capital access
Materiality
high
medium

Competition and product obsolescence

The company competes with other sizing, retail-tech, and e-commerce solutions and must keep enhancing products.

Scope
Market share and pricing
Materiality
medium
Revenue recognition
Affects reported revenue mix and quarterly comparability
Going-concern assessment
Signals reliance on financing assumptions and liquidity estimates
Acquisition accounting and intangible assets
Can materially affect balance sheet and earnings
Foreign currency translation
Can affect reported expenses, assets, and volatility

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: 28/04/2026