Getty Images Holdings, Inc.

Getty Images Holdings, Inc. operates a digital content licensing marketplace that connects image, video, music and other media contributors with customers who need ready-to-use creative and editorial content. Through Getty Images, iStock and Unsplash, it sells licensed content, subscriptions, APIs and related services, while also offering rights-clearance protections and AI-enabled search and generation tools.

14,9 %

73,4 %

−21,0 %

+4,5 %

0.77

0.77

— Getty Images Holdings, Inc.
%
Premium licensing45% Getty Images-branded premium creative and editorial stills, video and rights-managed content for enterprise use.
E-commerce stock licensing30% iStock subscription and on-demand licensing for lower-priced creative content purchases.
Unsplash and creator platform15% Free downloads and paid subscriptions aimed at prosumers, semi-professionals and broad online audiences.
Other services10% Data access, music licensing, digital asset management, distribution services and print sales.

Getty Images serves a wide range of buyers, from large media, agency and corporate customers to small businesses,...

  • Enterprise agency, media and corporate customersprimary

    They buy premium creative and editorial content, often with subscriptions or rights-managed licensing, because they need reliable, cleared assets for campaigns, publishing and brand work.

  • Small and medium-sized businessesprimary

    They use iStock for affordable stills and video through subscriptions or on-demand licensing to support marketing and digital content needs.

  • Freelancers and independent creatorssecondary

    They purchase lower-cost content and flexible licenses for client projects and self-published work.

  • Prosumer and semi-professional creatorssecondary

    They use Unsplash for free downloads and paid subscriptions, often for inspiration, publishing and social content.

  • Content contributors and partners

    Photographers, videographers and other creators supply content to the marketplace and are paid royalties for licensed use and AI model usage.

Getty Images says its marketplace reaches almost every country in the world, and Unsplash serves a geographically...

  • •Revenue is globally diversified across nearly every country
  • •Unsplash has more than 85 million image downloads per month worldwide
  • •International demand matters because content licensing is digital and cross-border
  • •Foreign exchange can affect reported revenue and comparability
  • •Geopolitical and macro conditions can disrupt customer spending

The company is focused on making its content marketplace easier to use, more scalable and more differentiated through...

01
Scale AI-enabled content toolsshort-term

AI features can improve discovery, ideation and workflow efficiency while keeping the offering commercially safe.

02
Deepen subscription and frictionless access modelsmedium-term

Subscriptions improve customer stickiness and broaden usage across enterprise and SMB segments.

03
Protect and expand contributor supplymedium-term

Exclusive, high-quality content and fair royalties are central to maintaining marketplace differentiation.

The business faces competition from stock marketplaces, freelance creators, creative tools and free content sources,...

high

Competitive pressure from stock marketplaces and free sources

Customers can substitute toward cheaper or free content, reducing pricing power and traffic.

Scope
Premium licensing and iStock
Materiality
high
high

Foreign exchange and global macro weakness

The company sells globally, so currency moves and weaker advertising or marketing budgets can hurt demand and reported revenue.

Scope
International revenue base
Materiality
high
high

Litigation and contingent legal costs

The company disclosed ongoing litigation expenses and appeal-related costs that can be volatile and material.

Scope
Alta Partners and warrant cases
Materiality
high
medium

AI and copyright-related execution risk

Generative AI products must protect contributor rights and maintain trust while competing in a fast-changing market.

Scope
Generative AI by Getty Images and iStock
Materiality
medium
Revenue recognition
Can shift revenue between periods depending on delivery and usage terms
Accrued litigation reserves
Can materially affect SG&A and other operating expenses
Foreign currency translation
Reported growth may differ from currency-neutral performance
Capitalized internal software and depreciation
Affects operating expense trend and asset base

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: 28/04/2026