EPCNYSEPerfumes, Cosmetics & Other Toilet PreparationsUS GAAP · USD

Edgewell Personal Care Company

Edgewell Personal Care makes branded consumer products for shaving, sun care, skin care and, until its 2026 divestiture, feminine care. The company grew through acquisitions of brands such as Schick, Banana Boat, Hawaiian Tropic, Wet Ones, Playtex, Stayfree, Carefree and o.b., and sells through mass retail, club, drug, grocery and e-commerce channels in more than 50 countries.

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Revenue2,224m USD
−1.3 %y/y
Operating profit (EBIT)96.6m USD
−51.5 %y/y
EBIT margin4.3%
−4.5 ppy/y
Net income25.4m USD
−74.2 %y/y
Free cash flow118m USD
−48.7 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

05001,0001,5002,0002,500m USD2020: 1,950 m USD2020: EBIT 176 m USD20202021: 2,087 m USD2021: EBIT 240 m USD20212022: 2,172 m USD2022: EBIT 182 m USD20222023: EBIT 227 m USD20232024: 2,254 m USD2024: EBIT 199 m USD20242025: 2,224 m USD2025: EBIT 97 m USD20252,22497
RevenueOperating profit (EBIT)
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Business

Share of revenue
Wet Shave55 %

Razors, blades, shaving systems, disposables and shave preparation products sold under Schick, Edge and Skintimate brands.

Sun and Skin Care25 %

Sun protection, after-sun and related skin care products sold primarily under Banana Boat and Hawaiian Tropic.

Feminine Care15 %

Tampons, pads and liners sold under Playtex, Stayfree, Carefree and o.b.; segment sold in 2026 and treated as discontinued operations.

Other Personal Care5 %

Wet Ones and other adjacent personal care products that broaden the branded consumer portfolio.

Products

Reported · share of revenue
49.7%20.6%11.8%9.0%FY2025100 %
  • Razorsandblades49.7 %
  • Suncareproducts20.6 %
  • Tampons Padsand Liners11.8 %
  • Infant Careand Other Products9.0 %
  • Shavinggelsandcreams5.1 %
  • Skin Care Products3.8 %

Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

Edgewell sells mainly to large retail customers that place products in mass, club, drug, grocery and online channels. Walmart is the largest disclosed customer, and the company also depends on other highly consolidated retailers that can influence pricing, shelf space and order patterns. End demand comes from consumers buying everyday personal care items, but retailer concentration makes the commercial relationship a key part of the business model.

Large mass retailers

Walmart and similar chains buy high-volume branded personal care items for national distribution and frequent replenishment.

Drug, grocery and club channels

These retailers buy shaving, sun care and feminine care products to fill core shelf sets and drive repeat purchases.

E-commerce and omnichannel retailers

Online and omnichannel accounts buy packaged consumer brands that can be sold with broad assortment and promotional support.

International distributors and retailers

Customers outside North America buy branded products for local consumer demand and category expansion.

Strategy

Following the sale of Feminine Care, Edgewell is repositioning as a more focused personal care company centered on core brands. Management says remaining proceeds from the divestiture will support investment in core brands, capital expenditures and other growth initiatives, while liquidity is being used to reduce debt and fund operations. The strategy also emphasizes cost savings, operational efficiency and protecting shelf space in mature, highly competitive categories.

Portfolio simplification after Feminine Care divestitureShort term

A narrower portfolio should improve management focus and capital allocation.

Investment in core brandsMedium term

Brand support and innovation are needed to defend share in mature categories.

Cost and supply-chain efficiencyMedium term

Lower production and distribution costs help offset retailer pricing pressure.

Geography

Edgewell operates in approximately 20 countries and sells products in more than 50 countries, with North America and international markets both important to the portfolio. The company highlighted stronger organic growth in international markets than in North America in fiscal 2025, showing that regional mix matters to growth and margin trends. Manufacturing and supply-chain exposure across multiple countries also makes the business sensitive to tariffs, freight, labor and currency movements.

Risks

Edgewell faces concentrated customer risk, intense competition and cost inflation in raw materials, freight, labor and tariffs. Its categories are mature and shelf-space constrained, so retailer bargaining power, private label competition and promotional pressure can quickly affect margins and distribution. The company also has meaningful accounting and valuation risk from goodwill, intangible assets and seasonal Sun Care returns.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Competitive pressure and shelf-space loss1Customer concentration2Input cost inflation and tariffs3Trade policy and geopolitical disruption5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Competitive pressure and shelf-space lossImpact: HighLikelihood: High

    The company competes against larger consumer goods groups and private label in mature categories.

    ExposureWet shaveSun careFeminine care are highly competitiveRetailer-driven
  2. Customer concentrationImpact: HighLikelihood: Medium

    A small number of large retailers account for a meaningful share of sales and can pressure pricing or reduce orders.

    Exposure: Walmart was 17.4% of net sales in fiscal 2025.

  3. Input cost inflation and tariffsImpact: HighLikelihood: Medium

    Higher raw material, energy, shipping and labor costs can outpace pricing actions.

    Exposure: Global sourcing and manufacturing footprint across multiple countries.

  4. Impairment of goodwill and intangible assetsImpact: High

    Brand values depend on projected cash flows and market multiples; weaker performance can trigger charges.

    Exposure: Reporting units and indefinite-lived trade names such as Banana Boat.

  5. Trade policy and geopolitical disruptionImpact: MediumLikelihood: Medium

    Tariffs, sanctions, quotas and trade barriers can disrupt supply chains and raise costs.

    Exposure: International operations and cross-border sourcing.

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Accounting

Judgemental items
Point-in-time revenue recognition

Sales are recorded when control passes, so channel inventory and shipment timing affect reported revenue.

Impact: Quarterly comparability can shift with retailer ordering patterns.

Sun Care product returns

Seasonal returns are estimated and recorded against sales, especially after the summer season.

Impact: Affects net sales, gross margin and quarterly volatility.

Goodwill and intangible asset impairment

Valuation depends on projected revenue, EBITDA margin, discount rates and market multiples.

Impact: Could create material non-cash charges if performance weakens.

Long-lived asset valuation

Restructuring and manufacturing footprint changes can affect recoverability of plant and equipment.

Impact: May lead to impairment or restructuring-related charges.

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Last updated: 24/09/2026