DoubleVerify Holdings, Inc.

DoubleVerify Holdings, Inc. provides digital media measurement and verification software that helps advertisers assess ad quality, brand suitability, viewability, fraud, and campaign effectiveness. The company monetizes primarily through measured media transactions, charging fees as customers use its tools across programmatic, social, CTV, and supply-side channels.

18,1 %

82,2 %

6,8 %

+13,9 %

4.27

4.27

— DoubleVerify Holdings, Inc.
%
Activation57% Tools that help advertisers evaluate and optimize media quality before or during ad buying.
Measurement33% Verification and analytics products that measure ad effectiveness, viewability, and fraud.
Supply-side10% Solutions sold to publishers and platform partners, including minimum guarantees and tiered pricing.

DoubleVerify sells mainly to large global advertisers, agencies, and some supply-side platform and publisher customers...

  • Global advertisersprimary

    Large brands buy activation and measurement tools to verify inventory quality, reduce waste, and protect brand reputation.

  • Advertising agenciesprimary

    Agencies use the platform to manage verification and suitability across client campaigns and channels.

  • Supply-side platformssecondary

    Platform partners buy supply-side solutions to support publisher monetization and transaction trust.

  • Publisherssecondary

    Publishers use verification tools to improve ad quality, attract demand, and support premium inventory.

  • Enterprise vertical customersprimary

    Customers in CPG, financial services, telecom, technology, automotive, and healthcare buy for brand protection and performance.

The company serves customers globally and reported commercial operations in 32 locations across 26 countries, with a...

  • •Customer base is still predominantly U.S.-based
  • •Commercial operations span 32 locations across 26 countries
  • •Key markets include the UK, Israel, Singapore, Australia, Brazil, Germany, and UAE
  • •International footprint helps win global advertiser accounts
  • •Outside-Americas workforce supports local sales and customer service

DoubleVerify is focused on expanding adoption within existing customers while winning new large advertisers across more...

01
Grow existing customer spendshort-term

Expansion within large accounts drives recurring revenue and higher revenue per customer.

02
Expand product coverage across channelsmedium-term

Broader channel coverage increases measured transactions and makes the platform more embedded in advertiser workflows.

03
Strengthen trust and defensibilitylong-term

Accreditations, certifications, and data scale make the platform harder for new entrants to replicate.

The main risks are rapid technology change, intense competition, and platform or cybersecurity disruptions that could...

high

Technological obsolescence

The market evolves quickly, and customers may shift preferences toward new measurement standards or platform-native tools.

Scope
Core product relevance and pricing power
Materiality
high
high

Competitive pressure

Large ad platforms and specialist competitors can bundle or underprice similar verification features.

Scope
Customer acquisition and retention
Materiality
high
high

Cybersecurity and platform outages

The business relies on continuous data processing and trusted handling of customer and partner data.

Scope
Service continuity, reputation, and liability
Materiality
high
medium

Dependence on digital ad spending

Revenue scales with media transactions measured, so weaker ad budgets can slow growth.

Scope
Top-line growth and utilization
Materiality
high
medium

Subsidiary cash dependence

The parent company has no operations of its own and relies on subsidiaries for cash.

Scope
Liquidity and capital allocation
Materiality
medium
Revenue recognition
Can shift revenue between periods and affect cost of sales
Capitalized software development
Affects EBITDA, operating margin, and asset base
Goodwill and intangible impairment
Potential non-cash write-downs if assumptions weaken
Lease accounting
Affects balance sheet leverage and expense recognition
Stock-based compensation and share repurchases
Impacts per-share metrics and financing cash flows

Digital Turbine, Inc.

APPS · Patent Owners & Lessors

Digital Brand Media & Marketing Group, Inc.

DBMM · Services-Business Services, NEC

PINTEREST, INC.

PINS · Services-Computer Programming, Data Processing, Etc.

SHOPIFY INC.

SHOP · Services-Prepackaged Software

Duolingo, Inc.

DUOL · Services-Prepackaged Software

Dolby Laboratories, Inc.

DLB · Patent Owners & Lessors

: 28/04/2026