CNH Industrial N.V. is an equipment manufacturer organized in the Netherlands with its principal office in the United Kingdom and a global operating footprint across agriculture, construction, and captive finance. The company designs, produces, and sells tractors, harvesters, crop protection equipment, and construction machinery through a dealer network that serves farmers, builders, and contractors. Its Financial Services arm, marketed as CNH Capital, provides retail and wholesale financing that helps customers and dealers buy and stock CNH equipment. CNH is also pushing an "Iron + Tech" strategy that embeds precision agriculture, automation, connectivity, and autonomy into its product line to improve productivity and sustainability for customers.
31,5 %
2,8 %
−8,8 %
| % | |
|---|---|
| Agriculture equipment | 60% Tractors, combines, harvesters, crop protection equipment, and related implements sold through dealers. |
| Construction equipment | 25% Earthmoving and construction machinery used in infrastructure, building, and site preparation. |
| Financial Services | 10% Retail, wholesale, and receivables financing that supports equipment sales and dealer inventory. |
| Parts and services | 5% Replacement parts, maintenance support, and service offerings that extend equipment life and uptime. |
CNH sells primarily through dealers and distributors, so its direct customers are channel partners that buy equipment...
Farmers and agricultural operators buying tractors, combines, harvesters, and crop protection equipment to improve productivity and yields.
Builders, contractors, and site operators buying construction machinery for earthmoving, material handling, and infrastructure work.
Channel partners that purchase equipment wholesale, hold inventory, and resell to end customers while relying on CNH for support and incentives.
Retail buyers and dealers that use CNH Capital for loans, leases, revolving credit, and inventory financing to support equipment purchases.
Existing equipment owners purchasing replacement parts and service to maintain uptime and extend machine life.
CNH describes its geographic reporting across North America, EMEA, South America, and Asia Pacific, reflecting a...
CNH's strategy centers on organic growth through product leadership, technology integration, and commercial expansion...
Technology-rich equipment can improve customer productivity and differentiate CNH from lower-tech competitors.
New generation combines and updated tractors support replacement demand and keep the portfolio competitive.
Dealer network rationalization and customer engagement can improve reach, service quality, and channel productivity.
CNH faces cybersecurity and digital risks because its equipment, dealer systems, and connected platforms rely heavily...
CNH depends on connected systems for product development, manufacturing, distribution, invoicing, and payment collection.
Embedded software and telematics can be manipulated, potentially affecting machine performance, safety, or compliance.
Equipment purchases depend on farm economics, construction activity, and customer access to financing.
The company handles sensitive customer and machine data and also operates financial services subject to evolving rules.
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: 11/08/2026