Brinker International, Inc

Brinker International is a U.S.-based restaurant company that owns, operates, develops, and franchises the Chili’s Grill & Bar and Maggiano’s Little Italy brands. The business is centered on casual dining, with Chili’s serving as the flagship concept and the main driver of the company’s scale. Brinker earns revenue from company-owned restaurant sales and, to a much smaller extent, franchise royalties and fees. Its operating model combines domestic restaurant development, franchising, and a growing emphasis on digital ordering and off-premise sales.

14,4 %

8,4 %

+7,9 %

0.45

0.40

— Brinker International, Inc
%
Company-owned restaurant sales99% Food, beverage, and alcohol sales generated at Chili’s and Maggiano’s company-operated locations.
Franchise revenues1% Royalties and other fees from franchised Chili’s and Maggiano’s restaurants.
Off-premise and digital ordering0% Pickup, delivery, and app/web-based ordering that supports restaurant traffic and convenience.
Catering and large-format dining0% Maggiano’s catering and group dining occasions tied to special events and higher-check occasions.

Brinker serves consumers seeking casual dining, value-oriented meals, and a social restaurant experience, especially...

  • Chili’s casual dining guestsprimary

    Guests buying burgers, fajitas, margaritas, and value bundles because they want a familiar sit-down meal at a perceived good value.

  • Off-premise and digital customersprimary

    Guests ordering pickup or delivery through brand websites and third-party aggregators because convenience and speed matter.

  • Maggiano’s dine-in and catering guestssecondary

    Families, groups, and event customers buying Italian-American meals and catering for celebrations and business occasions.

  • Franchise operatorssecondary

    Operators of franchised Chili’s and Maggiano’s restaurants who pay royalties and fees and expand the brand footprint.

Brinker’s business is primarily concentrated in the United States, where it operates the majority of its company-owned...

  • •United States is the core market for company-owned restaurant sales
  • •Chili’s has franchised restaurants in 27 other countries and two U.S. territories
  • •Domestic growth targets include major metros, smaller markets, and airports
  • •Location economics depend on traffic, demographics, rent, and competition
  • •No manufacturing footprint; operations are restaurant-site based

Brinker’s strategy is centered on growing sales at existing restaurants, expanding selectively into attractive domestic...

01
Drive traffic and comparable sales at Chili’sshort-term

Chili’s is the flagship brand and the main lever for revenue growth and operating leverage.

02
Expand digital and off-premise salesshort-term

Digital ordering and delivery extend the brand beyond the dining room and support convenience-driven demand.

03
Selective domestic unit developmentmedium-term

New restaurants can improve market share and long-term brand presence when site economics are attractive.

04
Maintain capital discipline and flexibilityshort-term

Restaurant businesses face inflation and volatility, so liquidity and disciplined capital allocation protect execution.

Brinker faces the typical risks of a casual dining operator, including intense competition on price, service,...

high

Casual dining competition and traffic pressure

The category has limited traffic growth and Brinker competes against local restaurants, chains, fast casual, and delivery alternatives.

Scope
Chili’s and Maggiano’s domestic restaurants
Materiality
high
high

Commodity and labor inflation

Food, beverage, and restaurant labor are major cost lines, so inflation directly affects restaurant margins.

Scope
Company-owned restaurants
Materiality
high
high

Supply chain interruptions

Weather, pandemics, trade barriers, and supplier issues can disrupt ingredient availability and increase costs.

Scope
Food and beverage sourcing
Materiality
high
medium

Digital platform and cybersecurity disruption

Sales increasingly depend on websites, apps, and third-party delivery systems that can fail or be attacked.

Scope
Off-premise ordering and payment channels
Materiality
medium
medium

Asset and goodwill impairment

Lower-than-expected restaurant performance or weaker market conditions can trigger non-cash write-downs.

Scope
Restaurant locations, goodwill, liquor licenses
Materiality
medium
Gift card revenue and breakage
Affects company sales and deferred revenue balances
Impairment of goodwill and long-lived assets
Can materially affect operating income and net income
Lease accounting
Affects leverage, liquidity, and comparability
Franchise revenue recognition
Affects the smaller franchise revenue stream

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: 11/08/2026