Loss or non-renewal of key client agreements
Bakkt depends on a small number of partners for a meaningful share of crypto services activity, so contract loss can quickly reduce revenue.
- Scope
- Webull agreement ended June 14, 2025
- Materiality
- high
Bakkt, Inc. is a U.S.-based digital asset infrastructure company that builds SaaS and API tools for crypto trading, payments, and related financial services. Founded in 2018 and originally backed by Intercontinental Exchange, the company has repositioned itself away from non-core loyalty operations and toward a more focused crypto platform. Its technology is designed to let clients embed crypto capabilities into their own customer experiences or use Bakkt’s ready-made storefront and web-based tools. Bakkt also emphasizes institutional-grade controls such as KYC, AML, and anti-fraud features, which are important for regulated financial and payments use cases. In 2025, the company also updated its treasury policy to allow selective allocation into Bitcoin and other digital assets, signaling a broader strategic bet on the digital asset ecosystem.
−6,3 %
−4,6 %
−32,1 %
2.19
2.19
| % | |
|---|---|
| Crypto services | 90% Software, APIs, and transaction infrastructure that enable clients and users to buy, sell, and store crypto assets. |
| Loyalty services | 10% Legacy loyalty-point redemption and related processing services for client programs. |
| Payments infrastructure | 0% Emerging payment-processing and stablecoin-related capabilities for cross-border and digital payments use cases. |
Bakkt sells primarily to businesses that want to embed crypto capabilities into their own customer offerings, including...
Banks and other regulated firms that buy crypto infrastructure and compliance-enabled tools to offer digital asset services to their own customers.
Commercial partners that use Bakkt for loyalty redemption, customer engagement, and potentially payments-related use cases.
Hedge funds and other institutions that need trading, execution, and platform access for crypto assets.
Businesses that issue reward points and use Bakkt to process redemptions and related service flows.
Partners that embed Bakkt’s APIs or storefront into their own customer experience to accelerate launch time.
Bakkt is headquartered in the United States and its recent disclosures focus heavily on the U.S...
Bakkt’s strategy is to become a pure-play digital asset infrastructure company after exiting its loyalty business and...
Concentrating on crypto and payments should improve strategic clarity and reduce distraction from non-core businesses.
New products and client activations are needed to offset client losses and drive platform growth.
The business needs cash preservation and a simpler balance sheet to support operations and growth investment.
Bitcoin and digital asset treasury allocations are intended to align the balance sheet with the company’s core market thesis.
Bakkt remains exposed to customer concentration and partner dependence, as shown by the non-renewal of Webull’s...
Bakkt depends on a small number of partners for a meaningful share of crypto services activity, so contract loss can quickly reduce revenue.
Trading revenue depends on customer activity and volumes, which can rise or fall sharply with crypto prices and sentiment.
Crypto, stablecoin, and payments products require ongoing compliance with KYC, AML, and local regulatory approvals.
The company is still managing cash carefully and depends on revenue recovery, cost cuts, and financing flexibility.
Bakkt may fail to finalize or integrate third-party technology for stablecoin-based payment services on expected terms or timing.
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: 11/08/2026