Atlanticus Holdings Corp is a U.S.-based financial technology and consumer credit company that focuses on serving borrowers who are often overlooked by larger lenders. Its business is organized around two reportable segments: Credit as a Service (CaaS) and Auto Finance. Through bank-partner programs, Atlanticus helps originate and service private label and general purpose credit cards, while also providing related technology, analytics, and servicing support. The company also invests in and manages receivables portfolios, using data-driven underwriting and decisioning tools to expand access to credit for near-prime and other underserved consumers. In 2025, Atlanticus expanded its card platform with the acquisition of Mercury, adding scale in credit card receivables and bank-partner programs.