Advantage Solutions Inc. is a U.S.-based outsourced sales and marketing services company focused on consumer packaged goods manufacturers and retailers. It helps clients improve distribution, retail execution, shopper engagement, merchandising, sampling, and private brand development across physical stores and digital commerce channels. The company serves more than 4,000 clients across grocery, mass, club, pharmacy, convenience, and other retail formats, with activity concentrated in North America. Its business is organized into Branded Services, Experiential Services, and Retailer Services, each tied to different parts of the in-store and omni-commerce value chain.
2,1 %
−6,4 %
−0,7 %
2.25
2.25
| % | |
|---|---|
| Branded Services | 45% Sales, brokerage, merchandising, and omni-commerce marketing support for branded CPG manufacturers. |
| Experiential Services | 20% In-store and digital sampling, demonstrations, and consumer engagement events for brands and retailers. |
| Retailer Services | 35% Private brand consulting, retailer merchandising, and retail media/agency services for retailers. |
The company primarily sells to consumer packaged goods manufacturers that outsource sales, merchandising, and shopper...
Buy outsourced sales, brokerage, merchandising, and shopper marketing services to expand distribution and improve shelf execution.
Buy private brand, merchandising, circular, and retail media services to improve store execution and monetize shopper traffic.
Buy omni-commerce marketing, digital shelf, and promotion programs to drive awareness, trial, and conversion.
Buy sampling and experiential events to generate product trial and support launch or seasonal campaigns.
Advantage Solutions operates primarily across North America, with its service footprint built around U.S...
Management is focused on strengthening core service offerings while improving operational efficiency and aligning the...
The company wants its cost base and organizational structure to match current demand and improve margins and execution.
Better analytics, routing, and client insights improve service quality and help defend accounts in a competitive market.
Clients increasingly need support across physical and digital commerce, retail media, and digital shelf execution.
The business is exposed to client spending cuts because CPG manufacturers and retailers can review, rebid, or cancel...
Revenue depends on recurring program relationships with CPG manufacturers and retailers, who can rebid or cancel services quickly.
The service model is labor-intensive, so wage changes, turnover, and hiring/training challenges directly affect margins and execution quality.
The company handles client, consumer, and operational data; a breach could create legal, financial, and reputational damage.
The company must keep pace with digital shelf, retail media, and analytics needs to remain relevant to clients.
Some logistics, IT, and back-office functions are outsourced, which can reduce control and create service continuity risk.
FA · Services-Computer Processing & Data Preparation
First Advantage Corp provides background screening, identity verification, and workforce compliance services for employers and other organizations.
SGRP · Services-Business Services, NEC
ACI · Retail-Grocery Stores
DSGR · Wholesale-Machinery, Equipment & Supplies
PBH · Pharmaceutical Preparations
RSSS · Services-Business Services, NEC
: 11/08/2026