Tourn International
Tourn International AB (publ) is a Stockholm-based group built around technology-enabled influencer marketing and digital media businesses. The company develops and operates platforms, agency services, and related digital concepts that help brands, creators, and online channels manage collaboration, monetization, and rights administration.
Fiscal year 2025 · change from previous year
Development 2022–2025
Business
Share of revenueAutomated software and tools for managing creator-brand collaborations and campaign workflows.
Managed services for brands and creators, including campaign execution and account support.
Tools and services for YouTubers and other creators to organize and monetize channels.
Internal venture development and product incubation for new digital businesses.
Customers
Tourn sells to brands that want to run influencer campaigns, creators who need help managing their digital businesses, and online media participants that rely on structured collaboration and monetization tools. Its customer base is tied to the creator economy, where buyers value automation, reach, and administrative support around digital partnerships.
Buy campaign management and influencer marketing services to reach audiences efficiently.
Use channel management, monetization, and administrative tools to run their businesses.
Work with TOURN for collaboration, rights handling, and commercial coordination.
Early users of new products developed inside the Labs incubator.
Strategy
TOURN’s strategy is to combine its core influencer-marketing business with new digital products developed through TOURN Labs. The company emphasizes data-driven product development, rapid launch cycles, and building concepts that can become self-financing and later be integrated into the group or sold.
A scalable platform model can support growth without proportional capital intensity.
New products create optionality and can become future revenue streams.
Successful ventures can strengthen the core business or be sold for value realization.
Geography
The group is headquartered in Stockholm and reports in Swedish kronor, indicating a Swedish operating base. Its business is tied to digital audiences and creator networks, so its commercial footprint can extend beyond Sweden even when core operations remain organized from Stockholm.
Risks
TOURN’s results depend on adoption of its platforms and services in a fast-changing creator economy, where customer preferences and platform algorithms can shift quickly. The group also faces execution risk in developing new Labs concepts, since early-stage products must reach commercial viability before they contribute meaningfully to the business.
Revenue depends on brands and creators continuing to spend on influencer marketing and digital campaigns.
Exposure: Campaign volumes and platform usage
Labs initiatives must progress from research to launch and reach self-financing status.
Exposure: Development spend and commercialization success
The company competes with agencies, social platforms, and internal brand teams for campaign budgets.
Exposure: Pricing and customer retention
Capitalized development costs and goodwill may need write-downs if products underperform.
Exposure: Balance sheet carrying values
Accounting
Judgemental itemsLabs and platform work may be capitalized, affecting EBITDA and asset values.
Impact: Reported assets and amortization expense
Acquired businesses and developed software can create amortization and impairment risk.
Impact: Profit and balance sheet carrying values
Agency work, platform access, and project-based services may be recognized differently.
Impact: Quarterly revenue timing and comparability
Group reporting includes subsidiaries and requires acquisition accounting judgments.
Impact: Consolidated results and equity
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Last updated: 24/09/2026