Cint Group
Cint Group AB is a global leader in research and measurement technology, connecting brands, researchers, and academics to a vast network of over 800 suppliers and millions of respondents across 130+ countries. Based in Stockholm, Sweden, Cint operates the world's largest exchange for market research, enabling users to gather insights at scale. The company offers advanced media measurement solutions and audience monetization tools, helping clients optimize digital advertising campaigns and monetize their communities. Cint's platform is known for its ability to provide real-time data and insights to support strategic business decisions.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes Cint Exchange for global respondent connections
Lucid Measurement for cross-channel advertising effectiveness
Licensing of profiling data for audience validation
Customers
Cint serves a diverse range of customers including brands, researchers, and academic institutions seeking to gather insights and data at scale. The company's solutions are particularly valuable for advertisers, media owners, and agencies looking to measure and optimize digital campaign effectiveness. Customers leverage Cint's platform to access a broad network of respondents and gain real-time insights to inform business strategies. The use of advanced analytics and AI-driven insights allows clients to enhance their research capabilities and improve targeting accuracy.
Use insights for strategic business decisions
Measure and optimize digital campaign effectiveness
Conduct large-scale market studies
Optimize cross-channel advertising
Strategy
Cint's strategic priorities focus on enhancing platform innovation and driving profitability through the Cint 2.0 strategy. The company aims to consolidate its platforms into the unified Cint Exchange, improving operational efficiency and customer satisfaction. Investing in media measurement and expanding data licensing are key growth avenues. Cint plans to leverage AI-driven insights and collaborate with data partners to offer comprehensive data solutions. The strategy emphasizes streamlining operations and achieving market leadership in research technology.
To enhance capabilities and customer satisfaction
To expand capabilities and revenue streams
To improve profitability and streamline processes
Geography
Cint operates globally, with significant presence in the Americas, EMEA, and APAC regions. The company's headquarters are in Stockholm, Sweden, and it maintains offices in major cities including New York, London, and Berlin. The Americas region is a key market, contributing significantly to net sales, driven by strong growth in media measurement. EMEA and APAC regions also play crucial roles, although sales have faced challenges due to market conditions and customer transitions. Cint's global reach allows it to offer diverse data sources and insights across different markets.
Risks
Cint faces several risks including integration challenges from the Lucid acquisition, market volatility affecting customer demand, and competitive pressures in the research technology sector. The company also navigates risks related to data privacy and regulatory compliance, given its global operations. Economic uncertainties and currency fluctuations pose additional financial risks. Cint's reliance on a single platform for revenue generation could impact financial performance if disruptions occur.
- Data PrivacyImpact: CriticalLikelihood: Medium
Global operations require compliance
- Integration ChallengesImpact: HighLikelihood: Low
Lucid acquisition integration issues
- Market VolatilityImpact: MediumLikelihood: Medium
Affects customer demand and sales
Accounting
Judgemental itemsIFRS 15 adoption affects comparability
Impact: Significant on reported revenue
Recent impairments affect financial results
Impact: High on balance sheet
Similar listed companies
Publicly listed companies with a comparable business focus.
Sinch
SINCH · Technology
Sinch is a global leader in cloud communications for mobile customer engagement, headquartered in Stockholm, Sweden.
Intrum
INTRUM · Financials
Intrum is a leading credit management company in Europe, operating in 20 countries and headquartered in Stockholm, Sweden.
BTS Group
BTS-B · Industrials
BTS Group AB is a global professional services firm headquartered in Stockholm, Sweden.
Acast
ACAST · Technology
Acast AB is a Swedish company specializing in podcast hosting, monetization, and advertising solutions.
Hemnet Group
HEM · Real Estate
Hemnet Group operates Sweden's leading property platform, providing a marketplace for residential property listings.
Dustin Group
DUST · Technology
Dustin Group AB is a Swedish IT service provider focused on delivering comprehensive IT solutions to business customers across Europe.
Last updated: 24/09/2026