SkiStar AB
SkiStar AB is a mountain tourism company listed on the Nasdaq Stockholm exchange. It operates alpine ski resorts in Sweden and Norway, including Sälen, Vemdalen, Åre, and Stockholm in Sweden, and Hemsedal and Trysil in Norway. The company focuses on creating memorable mountain experiences through alpine skiing in winter and active holidays in summer. SkiStar integrates sustainability into its strategy, aiming to develop sustainable destinations and offer high-quality accommodation, activities, and services.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueIncludes ski resorts operations, SkiPass, accommodation, and related services.
Involves sale and rental of properties and land development.
Covers hotel operations, including accommodation and restaurant services.
Customers
SkiStar's customer base primarily consists of tourists and vacationers seeking alpine skiing and active holiday experiences. The company attracts both domestic and international guests, with a focus on families and groups looking for comprehensive holiday packages. SkiStar also targets shareholders with special discounts, enhancing customer loyalty. The company's offerings appeal to customers interested in sustainable tourism and high-quality service experiences.
Purchase ski passes, accommodation, and activities for alpine skiing and active holidays.
Seek comprehensive holiday packages with activities and accommodation.
Receive discounts on offerings, enhancing loyalty and engagement.
Strategy
SkiStar's strategic priorities include expanding its core operations and developing new revenue streams. The company focuses on increasing international guest visits and enhancing its service offerings. Sustainability is a key component of SkiStar's strategy, with initiatives aimed at developing sustainable destinations. SkiStar also invests in technology and logistics improvements to support growth and operational efficiency.
To increase market share and revenue
To improve customer satisfaction and loyalty
To align with environmental goals and attract eco-conscious tourists
Geography
SkiStar operates primarily in Scandinavia, with ski resorts in Sweden and Norway. Key markets include Sälen, Vemdalen, Åre, and Stockholm in Sweden, and Hemsedal and Trysil in Norway. The company benefits from a strong presence in these regions, attracting both local and international tourists. SkiStar's geographic focus allows it to leverage the natural landscapes and seasonal tourism patterns of the Nordic countries.
Risks
SkiStar faces several business and financial risks, including the impact of climate change on winter sports tourism and the potential for adverse weather conditions to affect ski resort operations. Exchange rate fluctuations, particularly between NOK and SEK, pose financial risks. The company also contends with competitive pressures from other tourism destinations and the need to continuously invest in infrastructure and technology. Regulatory changes in tourism and environmental policies could also impact operations.
- Climate change impactImpact: CriticalLikelihood: High
Affects snow reliability and winter tourism
- Exchange rate fluctuationsImpact: HighLikelihood: Medium
Affects financial performance and pricing
- Competitive pressuresImpact: Medium
Impacts market share and pricing strategies
Accounting
Judgemental itemsAffects comparability of quarterly financial performance
Impact: high
Influences reported liabilities and expenses
Impact: medium
Critical for advance bookings and subscriptions
Impact: high
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Last updated: 24/09/2026