TYRESNasdaq HelsinkiAuto PartsIFRS · EUR

Nokian Renkaat Oyj

Nokian Tyres is a Finnish company specializing in the development and manufacturing of premium tires for passenger cars, trucks, and heavy machinery. With a strong focus on sustainability, the company has pioneered the world's first zero-CO2-emissions tire factory. Nokian Tyres operates globally, with significant market presence in the Nordics, North America, and Central Europe. The company is known for its innovative products and commitment to environmental and social responsibility.

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Revenue1,374m EUR
+6.5 %y/y
Operating profit (EBIT)35.8m EUR
+1,888.9 %y/y
EBIT margin2.6%
+2.5 ppy/y
Net income-15.0m EUR
+34.2 %y/y
Free cash flow-13.3m EUR
+95.1 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-50005001,0001,5002,000m EUR2021: 1,714 m EUR2021: EBIT 268 m EUR20212022: 1,776 m EUR2022: EBIT -116 m EUR20222023: 1,174 m EUR2023: EBIT 32 m EUR20232024: 1,290 m EUR2024: EBIT 1.8 m EUR20242025: 1,374 m EUR2025: EBIT 36 m EUR2025TTM 2026: EBIT 54 m EURTTM54
RevenueOperating profit (EBIT)TTM = last 12 months, not a full fiscal year
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Business

Share of revenue
Passenger Car Tires56 %

Includes summer, winter, and all-season tires for passenger vehicles.

Heavy Machinery Tires16 %

Specialized tires for heavy-duty machinery and trucks.

Vianor Services28 %

Tire and automotive services provided through the Vianor network.

Customers

Nokian Tyres serves a diverse customer base, including individual consumers, automotive manufacturers, and industrial clients. The company focuses on building strong relationships with key customers to foster long-term stability and reduce sales risk. By expanding its customer base geographically and across different segments, Nokian Tyres aims to mitigate the risk of over-reliance on a few large clients. The company's premium positioning attracts customers who prioritize quality, safety, and sustainability in their tire choices.

Individual Consumers

Buy premium tires for personal vehicles, valuing safety and performance.

Automotive Manufacturers

Purchase OEM tires for new vehicles, focusing on quality and reliability.

Industrial Clients

Require specialized tires for heavy machinery, prioritizing durability.

Strategy

Nokian Tyres' strategic priorities include expanding its premium product offerings, enhancing brand visibility, and driving sustainable growth. The company focuses on innovation and sustainability, aiming to lead in environmentally friendly tire production. Strategic partnerships and brand repositioning efforts, such as collaborations with high-profile sports organizations, are designed to strengthen global brand recognition. The company is also committed to improving operational efficiency and maintaining strict cost discipline to support profitability.

Expand premium product offeringsMedium term

To enhance market position and attract quality-focused consumers

Lead in sustainable productionLong term

To differentiate through environmental responsibility

Geography

Q2/2025

Nokian Tyres has a strong presence in the Nordics, North America, and Central Europe, with manufacturing facilities in Finland, the United States, and Romania. The company's strategic geographic expansion supports its growth objectives and reduces dependency on any single market. Its distribution network, including the Vianor chain, enhances market reach and customer service. The new factory in Romania represents a significant investment in zero-emissions production capacity, reflecting the company's commitment to sustainability.

Nordic Countries53 %
Americas24 %
Other Europe22 %
Other countries0.7 %

Share of the revenue the company reports by geography.

Risks

Nokian Tyres faces several risks, including changes in consumer behavior, geopolitical uncertainties, and supply chain disruptions. The tire industry is sensitive to economic fluctuations, which can impact demand and pricing. Environmental regulations and sustainability expectations pose additional challenges, requiring continuous adaptation and investment. The company mitigates these risks through proactive market monitoring, strategic partnerships, and a diversified customer base. Over-reliance on specific suppliers for sustainable materials also presents a risk, which Nokian Tyres addresses by expanding its supplier network.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Economic fluctuations1Geopolitical uncertainties2Environmental regulations3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Economic fluctuationsImpact: HighLikelihood: Medium

    Impact tire demand and pricing

  2. Geopolitical uncertaintiesImpact: MediumLikelihood: Medium

    Affect supply chain and operations

  3. Environmental regulationsImpact: MediumLikelihood: Low

    Require continuous adaptation

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Accounting

Judgemental items
Revenue recognition

Affects timing and comparability of financial results

Impact: high

Impairment testing

Ensures accurate valuation of new investments

Impact: medium

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Last updated: 24/09/2026