Metsä Board Oyj
Metsä Board is a Finnish company specializing in the production of premium, lightweight fresh fibre paperboards. These paperboards are primarily used in consumer and retail packaging solutions and are made from renewable wood fibre. The company is Europe's largest producer of folding boxboard and white kraftliners, with a focus on sustainability and reducing the carbon footprint of packaging materials. Metsä Board operates production units in Finland and Sweden, leveraging high self-sufficiency in pulp and energy to ensure operational reliability.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueUsed mainly in food and pharmaceutical packaging.
Used in retail packaging.
Produced for own use and market sales.
Produced for own use and market sales.
Customers
Metsä Board serves a diverse range of customers primarily in the consumer and retail packaging sectors. Their products are used by companies looking to reduce plastic usage and enhance sustainability in packaging. Major customer segments include food and pharmaceutical companies that require safe, recyclable packaging solutions. The company also caters to international brand owners committed to ambitious packaging and climate goals. With a strong focus on sustainability, Metsä Board helps its customers achieve their own environmental objectives.
Buys folding boxboard for safe, recyclable packaging.
Uses folding boxboard for compliance and safety.
Uses white kraftliners for sustainable retail solutions.
Seeks to reduce plastic usage and carbon footprint.
Strategy
Metsä Board's strategic priorities focus on achieving profitable and sustainable growth through a transformation program aimed at creating a leaner cost structure. The company is committed to reducing its carbon footprint and enhancing its product offerings to replace plastics. Strengthening commercial excellence and streamlining operations are key to maintaining competitiveness in a challenging market environment. The strategy aligns with long-term growth potential driven by global trends such as urbanization and the reduction of plastic waste.
To align with global trends and regulations.
To maintain competitiveness in a challenging market.
To strengthen market position and customer relationships.
Geography
Q1/2025Metsä Board operates primarily in Europe and North America, with production facilities located in Finland and Sweden. The company's strategic location near high-quality northern wood fibre sources ensures a stable supply chain. Europe remains the largest market, driven by stringent EU regulations on packaging materials. North America is another key market, influenced by consumer demand for sustainable packaging solutions. The company exports to around 90 countries, leveraging its strong production capabilities and self-sufficiency in pulp and energy.
Share of the revenue the company reports by geography.
Risks
Metsä Board faces several risks, including market volatility due to weak consumer demand and import tariffs, particularly from the United States. The company is also exposed to geopolitical risks, especially in China, where market uncertainty can affect demand for its products. Environmental regulations and sustainability requirements pose additional challenges, as they necessitate continuous innovation and adaptation. Furthermore, operational risks such as supply chain disruptions and production inefficiencies could impact profitability.
- Geopolitical RisksImpact: CriticalLikelihood: High
Uncertainty in China affecting demand.
- Market VolatilityImpact: HighLikelihood: High
Weak consumer demand and import tariffs.
- Environmental RegulationsImpact: HighLikelihood: Medium
Need for continuous innovation and adaptation.
Accounting
Judgemental itemsTo assess recoverable amounts of assets.
Impact: high
Affects valuation of financial instruments.
Impact: medium
Fluctuations due to market conditions and seasonality.
Impact: high
Similar listed companies
Publicly listed companies with a comparable business focus.
Stora Enso Oyj
STERV · Paper & Paper Products
Stora Enso is a global provider of renewable solutions in packaging, biomaterials, and wooden construction, leveraging its extensive forest assets.
Stora Enso Oyj
STERV · Paper & Paper Products
Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper.
Telia Company
TELIA · Telecommunications
Telia Company is a leading telecommunications operator in the Nordics and Baltics, providing a wide range of services including mobile, broadband, and TV.
Trelleborg
TREL-B · Industrials
Trelleborg Group is a global leader in engineered polymer solutions, with a strong presence in industries such as aerospace, automotive, and healthcare.
Neste Oyj
NESTE · Oil & Gas Refining & Marketing
Neste is a Finnish company specializing in renewable products and oil refining.
Kesko Oyj
KESKOB · Grocery Stores
Kesko is a Finnish retail conglomerate operating in the grocery trade, building and technical trade, and car trade sectors.
Last updated: 24/09/2026