Village Super Market, Inc
Village Super Market is a U.S. supermarket operator founded in 1937 that runs 34 supermarkets in New Jersey, New York, Maryland and Pennsylvania under the ShopRite and Fairway banners, plus three Gourmet Garage specialty markets in New York City. It is the second largest member of Wakefern Food Corporation, a retailer-owned food cooperative that supports its purchasing, distribution, technology and marketing needs.
Fiscal year 2026 · change from previous year
Development 2021–2026
Business
Share of revenueCore grocery store sales across ShopRite and Fairway supermarkets.
Deli, bakery, meat, produce and prepared food offerings sold in-store.
Gourmet Garage stores focused on specialty and urban grocery shopping.
Online ordering, pickup, home delivery and app-based ordering services.
Products
Reported · share of revenue- Center Store59.6 %
- Fresh35.9 %
- Pharmacy4.0 %
- Other Product0.4 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Village serves household grocery shoppers who buy everyday food and household essentials through neighborhood supermarkets. It also serves urban and specialty-food customers through Fairway and Gourmet Garage, where assortment, convenience and prepared foods matter more. Loyalty-program users and online shoppers are important because they support repeat visits, targeted promotions and digital ordering.
Buy everyday groceries, fresh foods and household essentials for regular consumption.
Shop for competitive pricing, promotions and broad assortment in a local store format.
Use Price Plus and Fairway Insider for discounts, coupons and targeted offers.
Order groceries for pickup or delivery through store apps and websites.
Buy premium, specialty and convenience-oriented food items at Fairway and Gourmet Garage.
Strategy
Village’s strategy centers on operating neighborhood supermarkets with broad assortment, competitive pricing and strong customer service while using Wakefern’s cooperative scale for purchasing and support. It also invests in replacement stores, remodels, technology and omnichannel capabilities to keep stores relevant and convenient for local shoppers.
Modern stores support traffic, merchandising and long-term neighborhood relevance.
Pickup, delivery and app ordering help retain customers as shopping habits shift.
Cooperative purchasing and shared services improve assortment and operating efficiency.
Geography
Village’s store base is concentrated in the U.S. Northeast and Mid-Atlantic, with most locations in New Jersey and New York and smaller footprints in Maryland and Pennsylvania. That concentration makes the business highly dependent on local consumer spending, labor markets, weather and regional competitive conditions. Its operations are also tied to Wakefern’s regional supply, distribution and support infrastructure.
Risks
Village faces intense supermarket competition, where pricing, promotions and store openings can quickly pressure traffic and margins. Its business is also exposed to regional concentration in the Northeast, dependence on Wakefern, labor union agreements, food safety, cybersecurity and pension obligations.
- Competitive pricing pressureImpact: HighLikelihood: Medium
The supermarket market is crowded and customers can switch to many formats.
Exposure - Wakefern dependenceImpact: HighLikelihood: Medium
Village buys substantially all merchandise from Wakefern and relies on its services.
Exposure - Labor relations and pension obligationsImpact: HighLikelihood: Medium
Most employees are covered by collective bargaining agreements and multi-employer plans.
Exposure - Food safety and cybersecurityImpact: HighLikelihood: Medium
Retail grocery depends on consumer trust and secure handling of customer data.
Exposure - Geographic concentrationImpact: MediumLikelihood: Medium
Most stores are in New Jersey and New York, increasing regional sensitivity.
Exposure
Accounting
Judgemental itemsStore underperformance or adverse industry trends can trigger write-downs.
Impact: Property, equipment, fixtures and operating lease assets
Valuation depends on estimates and market multiples, which can change materially.
Impact: Reported earnings and balance sheet carrying values
Income recognition depends on cooperative allocations and related receivables.
Impact: Other income and working capital
Store leases and replacement-store obligations affect liabilities and expense timing.
Impact: Operating lease assets and liabilities
Village’s 30% interest in the Old Bridge development requires equity accounting.
Impact: Investment balance and earnings from unconsolidated affiliate
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Last updated: 24/09/2026