Upbound Group, Inc
Upbound Group, Inc. is a U.S.-based consumer finance and lease-to-own company organized around its Acima, Rent-A-Center, and Brigit businesses. It provides flexible lease-purchase and financial health solutions that help underserved consumers obtain durable goods, access cash-flow tools, and work toward ownership or financial stability across the United States, Puerto Rico, and Mexico.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueFlexible lease-purchase programs for name-brand durable goods through Acima and Rent-A-Center.
Lease-to-own offerings embedded in third-party retail stores and online checkout flows.
Brigit subscription, transfer fee, and marketplace services for budgeting and cash-flow support.
Customers
The company serves underserved consumers who want access to durable goods without paying the full price upfront or taking on traditional long-term debt. It also serves shoppers using retailer-integrated lease-to-own options, direct Rent-A-Center customers, and Brigit users seeking budgeting, earned wage access, and credit-building tools.
Buy lease-to-own merchandise and financial tools because they need flexible payment structures and limited upfront cash.
Use Acima at partner retailers to finance durable goods at the point of sale.
Lease merchandise through stores, kiosks, and e-commerce with an integrated service experience.
Subscribe to financial health tools, earned wage access, and credit-building features.
Partner with Acima to convert more shoppers into approved transactions and expand sales.
Strategy
Upbound’s strategy centers on expanding access to financial opportunity through its lease-to-own platform and Brigit’s consumer financial health tools. The company is emphasizing retailer productivity, direct-to-consumer capabilities, and a more integrated data, marketing, and product organization to support growth across its consumer finance businesses.
More partner locations and better conversion increase lease originations and merchandise volume.
Brigit broadens the company beyond lease-to-own and adds recurring digital consumer engagement.
Better targeting and product design can improve conversion, retention, and cross-segment engagement.
Geography
2025Upbound Group operates primarily in the United States, with additional lease-to-own activity in Puerto Rico and Mexico. Its geography matters because the business depends on local retail footprints, consumer credit conditions, and cross-border operating differences, especially in Mexico where currency movements can affect reported results.
Share of the revenue the company reports by geography.
Risks
The business is exposed to consumer spending weakness, payment behavior changes, and macroeconomic pressure because its customers are often financially constrained. It also faces supply-chain and vendor dependence in merchandise sourcing, intense competition from retailers, BNPL, fintech, and subprime lenders, plus balance-sheet and acquisition-related risks tied to debt, goodwill, and Brigit integration.
- Macroeconomic pressure on consumer demand and payment behaviorImpact: HighLikelihood: High
Customers are underserved consumers whose ability to lease and pay depends on disposable income and employment conditions.
Exposure - Supply-chain and vendor disruptionImpact: HighLikelihood: High
The company relies on third-party merchandise suppliers and retailer distribution networks to stock lease-to-own products.
Exposure: Acima and Rent-A-Center merchandise availability
- Brigit acquisition integration and goodwill impairmentImpact: HighLikelihood: Medium
Acquisition benefits may not be realized and acquired intangibles may require impairment charges.
Exposure: Brigit segment and consolidated balance sheet
- Competitive pressure from alternative financing and retail channelsImpact: MediumLikelihood: High
Customers can choose retail cash/credit purchases, BNPL, online competitors, or other fintech products.
Exposure - Variable-rate debt and refinancing exposureImpact: MediumLikelihood: Medium
Floating-rate borrowings can raise debt service costs when interest rates move higher.
Exposure: Term loan and credit facility obligations
Accounting
Judgemental itemsManagement estimates for losses and reserves directly affect reported earnings and can change with macro conditions.
Impact: Changes in reserves flow through earnings and EPS
Reporting unit fair values depend on cash flow, margin, and discount-rate assumptions.
Impact: Potential significant noncash charge to earnings
Purchase accounting affects asset values, intangibles, and future amortization or impairment.
Impact: Changes balance sheet composition and future expense recognition
Tax-refund timing and holiday demand create quarter-to-quarter swings in originations and merchandise purchases.
Impact: Affects revenue comparability and working capital needs
Mexico operations are exposed to exchange-rate movements that can alter reported revenue and profit.
Impact: Can create translation and constant-currency differences
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Last updated: 24/09/2026