POOLNasdaqWholesale-Misc Durable GoodsUS GAAP · USD

Pool Corporation

POOL CORP is a U.S.-based wholesale distributor of swimming pool supplies, equipment, and related leisure products, with additional distribution in irrigation, landscape maintenance, hardscapes, tile, and stone. The company operates through a network of sales centers across North America, Europe, and Australia and serves professional customers through several distribution networks.

Revenue5,289m USD
−0.4 %y/y
Operating profit (EBIT)580m USD
−6.0 %y/y
EBIT margin11.0%
−0.7 ppy/y
Net income406m USD
−6.4 %y/y
Free cash flow310m USD
−48.4 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

02,0004,0006,000m USD2020: 839 m USD2020: EBIT 464 m USD20202021: 1,036 m USD2021: EBIT 833 m USD20212022: 1,096 m USD2022: EBIT 1,026 m USD20222023: 1,003 m USD2023: EBIT 747 m USD20232024: 5,311 m USD2024: EBIT 617 m USD20242025: 5,289 m USD2025: EBIT 580 m USD20255,289580
RevenueOperating profit (EBIT)

Business

Share of revenue
Swimming pool supplies and equipment65 %

Core wholesale assortment for pool construction, repair, and ongoing maintenance.

Pool chemicals and leisure products15 %

Chemicals, accessories, and related backyard leisure items sold to pool professionals and retailers.

Irrigation and landscape maintenance10 %

Products used by landscape contractors and irrigation customers for outdoor maintenance.

Hardscapes, tile, and stone7 %

Surface and design materials distributed through selected networks for outdoor projects.

Digital and value-added services3 %

POOL360 software, e-commerce, water testing, routing, and CRM tools.

Customers

POOL CORP sells primarily to trade customers that build, service, and maintain pools and outdoor living spaces. Its customer base is dominated by small, entrepreneurial businesses that rely on broad assortment, availability, and credit support rather than buying directly from manufacturers. The company also serves retail stores and commercial pool operators that need recurring replenishment and specialized product access.

Pool builders and remodelers

Buy equipment, materials, and accessories for new pool construction and renovation projects; they need broad assortment and reliable delivery.

Pool service companies

Purchase chemicals, replacement parts, and maintenance products for recurring service work and seasonal upkeep.

Specialty retail stores

Source pool and leisure products for resale to end consumers, often relying on POOL CORP for breadth and availability.

Commercial pool operators

Buy maintenance and repair products for hotels, clubs, municipalities, and other managed facilities.

Landscape and irrigation contractors

Purchase irrigation and landscape maintenance products, plus related hardscape materials for outdoor projects.

Strategy

POOL CORP focuses on expanding its sales-center network, adding new product categories, and increasing share through service and assortment. It also emphasizes proprietary and exclusive brands, digital tools, and selective acquisitions to deepen customer relationships and improve operating efficiency.

Expand the sales-center networkMedium term

More locations improve local coverage, delivery speed, and market penetration.

Grow proprietary and exclusive brandsMedium term

Owned brands can strengthen differentiation and improve customer loyalty.

Increase digital engagement through POOL360Short term

Digital tools improve customer retention and make ordering and service workflows more efficient.

Pursue opportunistic acquisitionsMedium term

Acquisitions can add geography, customers, and product breadth in a fragmented market.

Geography

POOL CORP operates sales centers in North America, Europe, and Australia, with the United States representing the core market and international operations providing additional reach. The company’s footprint is tied to local pool ownership, climate, housing activity, and the density of service contractors, which makes regional weather and construction trends important to demand. Its sales-center network is designed to serve customers close to their job sites and service routes.

Risks

Demand is exposed to weather, housing activity, consumer discretionary spending, and the seasonality of pool construction and maintenance. The company also depends on supplier relationships, inventory availability, and cyber resilience, while competition from regional distributors, national peers, mass merchants, and online channels can pressure share and service expectations.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Weather-driven demand volatility1Weak consumer and housing conditions2Cybersecurity and systems disruption3Supplier concentration and sourcing risk4Competitive pressure from alternative channels5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Weather-driven demand volatilityImpact: HighLikelihood: High

    Pool installations, chemical usage, and irrigation sales depend heavily on temperature and rainfall patterns.

    Exposure: Core pool and irrigation markets

  2. Weak consumer and housing conditionsImpact: HighLikelihood: High

    Pool construction, remodeling, and discretionary backyard spending can slow when economic conditions soften.

    Exposure: New build and renovation demand

  3. Cybersecurity and systems disruptionImpact: HighLikelihood: Low

    The business relies on e-commerce, cloud services, and digital customer tools that could be disrupted by attacks.

    Exposure: POOL360 and distribution operations

  4. Supplier concentration and sourcing riskImpact: MediumLikelihood: Medium

    A limited number of large vendors supply a meaningful portion of product cost, creating dependency on relationships and terms.

    ExposurePentairZodiac Pool SystemsHayward Holdings
  5. Competitive pressure from alternative channelsImpact: MediumLikelihood: Medium

    Regional distributors, mass merchants, and online retailers can compete on price and convenience.

    Exposure: Wholesale pool and backyard products

Accounting

Judgemental items
Allowance for doubtful accounts

The company extends payment terms to qualified customers, so collectability estimates affect receivables and earnings.

Impact: Bad debt expense and net receivables

Seasonal working capital and early-buy programs

Pre-season purchases and installment payments create large quarter-to-quarter swings in receivables, inventory, and cash flow.

Impact: Operating cash flow and quarterly comparability

Goodwill impairment

The company has many reporting units, and underperforming locations can trigger impairment charges.

Impact: Operating income and balance-sheet asset values

Vendor programs

Supplier incentives and preferred vendor arrangements can affect inventory economics and margin recognition.

Impact: Gross margin and inventory valuation

Publicly listed companies with a comparable business focus.

Last updated: 24/09/2026