Getty Images Holdings, Inc.
Getty Images Holdings, Inc. operates a digital content licensing marketplace that connects image, video, music and other media contributors with customers who need ready-to-use creative and editorial content. Through Getty Images, iStock and Unsplash, it sells licensed content, subscriptions, APIs and related services, while also offering rights-clearance protections and AI-enabled search and generation tools.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueGetty Images-branded premium creative and editorial stills, video and rights-managed content for enterprise use.
iStock subscription and on-demand licensing for lower-priced creative content purchases.
Free downloads and paid subscriptions aimed at prosumers, semi-professionals and broad online audiences.
Data access, music licensing, digital asset management, distribution services and print sales.
Products
Reported · share of revenue- Creative56.7 %
- Editorial37.7 %
- Other5.6 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Getty Images serves a wide range of buyers, from large media, agency and corporate customers to small businesses, freelancers and creators. Its value proposition is speed, rights clarity and breadth of ready-made content, which reduces the cost and complexity of producing or sourcing visuals independently.
They buy premium creative and editorial content, often with subscriptions or rights-managed licensing, because they need reliable, cleared assets for campaigns, publishing and brand work.
They use iStock for affordable stills and video through subscriptions or on-demand licensing to support marketing and digital content needs.
They purchase lower-cost content and flexible licenses for client projects and self-published work.
They use Unsplash for free downloads and paid subscriptions, often for inspiration, publishing and social content.
Photographers, videographers and other creators supply content to the marketplace and are paid royalties for licensed use and AI model usage.
Strategy
The company is focused on making its content marketplace easier to use, more scalable and more differentiated through AI, cloud infrastructure and workflow integrations. It also emphasizes creator supply, rights protection and premium content quality to defend pricing power against free sources and low-cost competitors.
AI features can improve discovery, ideation and workflow efficiency while keeping the offering commercially safe.
Subscriptions improve customer stickiness and broaden usage across enterprise and SMB segments.
Exclusive, high-quality content and fair royalties are central to maintaining marketplace differentiation.
Geography
Q1/2026Getty Images says its marketplace reaches almost every country in the world, and Unsplash serves a geographically diverse audience. The business is globally distributed rather than tied to one manufacturing base, so foreign currency, geopolitical conditions and local demand trends can affect results across regions.
Share of the revenue the company reports by geography.
Risks
The business faces competition from stock marketplaces, freelance creators, creative tools and free content sources, which can pressure pricing and traffic. It also has exposure to macro weakness, foreign exchange volatility, litigation and execution risk around AI, platform investment and mergers or acquisitions.
The company disclosed ongoing litigation expenses and appeal-related costs that can be volatile and material.
Exposure: Alta Partners and warrant cases
Customers can substitute toward cheaper or free content, reducing pricing power and traffic.
Exposure: Premium licensing and iStock
The company sells globally, so currency moves and weaker advertising or marketing budgets can hurt demand and reported revenue.
Exposure: International revenue base
Generative AI products must protect contributor rights and maintain trust while competing in a fast-changing market.
Exposure: Generative AI by Getty Images and iStock
Accounting
Judgemental itemsThe company sells subscriptions, on-demand licenses and other services, so the timing of revenue recognition affects quarterly comparability.
Impact: Can shift revenue between periods depending on delivery and usage terms
Management disclosed litigation losses and ongoing appeal-related costs, which require judgment on probable losses and timing.
Impact: Can materially affect SG&A and other operating expenses
Global sales create exposure to exchange-rate movements that change reported revenue and margins.
Impact: Reported growth may differ from currency-neutral performance
Ongoing platform investment increases capitalized software and future depreciation expense.
Impact: Affects operating expense trend and asset base
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Last updated: 24/09/2026