Eventbrite, Inc.
Eventbrite, Inc. operates a two-sided marketplace for live experiences, connecting event creators with consumers who want to discover and buy tickets to events. The company provides self-service ticketing, marketing, and discovery tools through its website and mobile app, helping creators plan, promote, and sell events while helping attendees find relevant experiences.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueFlat per-ticket fees and percentage-based fees charged when creators sell tickets on the platform.
Creator-facing subscription or plan fees for enhanced event management and promotion tools.
Fees from promotional placements and other services that help creators reach audiences.
Revenue tied to processing ticket payments and related transaction services.
Customers
Eventbrite sells to event creators ranging from individual organizers to frequent professional hosts that need a simple way to publish, market, and sell tickets. On the demand side, consumers use the marketplace to discover and purchase tickets for local and interest-based live experiences. The business depends on both sides of the market: creators supply events and consumers generate ticket volume.
Buy self-service ticketing and basic promotion tools to launch and manage events with minimal setup.
Use higher-value organizer plans, marketing features, and audience tools to grow repeat events and ticket sales.
Use the marketplace and mobile app to discover and buy tickets for live experiences they want to attend.
Help route traffic and demand to Eventbrite listings, supporting discovery and conversion.
Strategy
Eventbrite is focused on strengthening its brand, improving discovery, and making the marketplace more indispensable for both creators and consumers. Recent priorities include a redesigned mobile app, more personalized recommendations, and continued investment in machine-learning models that improve search and matching. The company is also trying to expand distribution and deepen creator value so it can increase transaction volume and defend its position in a competitive market.
A trusted brand helps attract both creators and consumers and supports repeat usage.
Better search, recommendations, and app usability improve conversion and retention.
More creator reach and ticket sales increase marketplace liquidity and revenue.
Geography
Eventbrite describes itself as a global live events marketplace, with operations and revenue exposure across multiple countries. The company notes that payment processing costs are generally lower outside the United States, so international mix can affect margins even when country-level revenue is not separately disclosed. Geography matters because the business is tied to local event supply, consumer discovery behavior, and country-specific payment and regulatory conditions.
Risks
Eventbrite’s results depend on the health of the live events market and its ability to keep both creators and consumers active on the platform. The company also faces cybersecurity, fraud, and technology risks because its marketplace handles payments, user data, and third-party integrations. Competition from ticketing platforms, search engines, social media, and AI-driven discovery tools could reduce traffic, conversion, or creator retention.
- Decline in live event attendance or event supplyImpact: HighLikelihood: Medium
Revenue depends on ticket volume and the number and mix of events on the marketplace.
Exposure: Paid ticket volume and marketplace activity
- Competitive pressure from search, social, and AI discovery platformsImpact: HighLikelihood: Medium
Consumers may discover events elsewhere, reducing traffic and conversion on Eventbrite.
Exposure: Consumer acquisition and marketplace liquidity
- Cybersecurity breach or account takeoverImpact: HighLikelihood: Medium
A breach could harm trust, cause lawsuits, and require remediation and compliance spending.
Exposure - Fraud risk in ticketing and marketplace transactionsImpact: MediumLikelihood: Medium
Fraud can negatively impact events, creators, and consumers and reduce platform trust.
Exposure: Ticket sales and payment processing
- Operational and reputational risk from generative AI featuresImpact: MediumLikelihood: Low
New AI tools may produce errors or unexpected outcomes in search and recommendations.
Exposure: Product experience and brand perception
Accounting
Judgemental itemsRevenue comes from service fees, payment processing fees, and organizer fees, so pricing changes affect comparability.
Impact: Affects reported revenue growth and gross margin
Net revenue is presented net of estimated customer refunds and chargebacks, requiring judgment.
Impact: Can move revenue and operating cash flow
Personnel-related stock compensation is a major recurring non-cash expense.
Impact: Affects operating expenses and non-GAAP reconciliation
Software development costs are capitalized and amortized over time.
Impact: Influences operating expense timing and asset balances
Operating leases and convertible notes are principal commitments disclosed by management.
Impact: Affects liabilities, interest expense, and liquidity analysis
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Last updated: 24/09/2026