Franklin Electric Co., Inc
Franklin Electric designs, manufactures, and distributes water and fuel pumping systems built around submersible motors, pumps, electronic controls, water treatment systems, and related equipment. Founded in Indiana in 1944, it serves residential, agricultural, industrial, petroleum, mining, and utility end markets through a mix of direct sales, independent representatives, and distribution branches.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueGroundwater, wastewater, and water treatment products used in residential, agricultural, and industrial applications.
Fueling systems, pumps, controls, and monitoring devices used at petroleum and energy-related sites.
Wholesale distribution of groundwater equipment and related products to well installation contractors.
Customers
Franklin Electric sells into a broad set of end markets, with demand driven by water infrastructure, well installation, agriculture, petroleum retail, mining, and industrial activity. Customers buy the company’s systems because they need reliable pumping, control, and treatment equipment that can be installed through specialty distributors, OEM channels, and contractor networks.
Buy water and energy system products for resale into local and regional markets where service, availability, and brand matter.
Purchase groundwater equipment and related products through the Distribution segment to install and service water systems.
Buy submersible fueling systems, pumps, pipes, controls, and monitoring devices for retail fuel infrastructure.
Integrate Franklin Electric components into broader equipment packages for industrial, mining, and commercial use.
Use pumping systems for water movement, irrigation, wastewater, and utility applications where uptime is critical.
Strategy
The company is focused on geographic expansion, product-line extension, and leveraging its global platform in system design. Recent acquisitions in Colombia and Australia show a strategy of adding regional capabilities and specialized pump technologies while continuing to rationalize manufacturing capacity toward lower-cost regions.
Adds product capability, regional presence, and cross-selling opportunities across end markets.
Diversifies revenue and captures demand in regions with different growth drivers.
Lower-cost production can improve competitiveness and margins if execution is smooth.
These factors matter in distributor-led markets where reliability drives repeat orders.
Geography
2025Franklin Electric sells products worldwide and has a growing global footprint, with meaningful exposure to the U.S., Canada, Latin America, Europe, and Asia Pacific. The company also operates manufacturing capacity in lower-cost regions and has recently expanded through acquisitions in Colombia and Australia, which broaden its regional reach and end-market mix.
Share of the revenue the company reports by geography.
Risks
Franklin Electric is exposed to cyclical demand in housing, energy, and mining, so end-market slowdowns can quickly affect volumes and pricing. It also faces supply-chain, tariff, foreign exchange, cybersecurity, and integration risks, while its manufacturing footprint changes and acquisitions add execution complexity.
- Housing market slowdownImpact: HighLikelihood: Medium
Water system demand is tied in part to housing starts and related construction activity.
Exposure: Residential water systems
- Energy and mining cyclicalityImpact: HighLikelihood: Medium
Fueling and industrial pump demand depends on commodity-driven investment and output.
Exposure: Energy Systems and mining pumps
- Supplier disruptionImpact: HighLikelihood: Medium
The company relies on single or limited suppliers for some components and materials.
Exposure: Manufacturing continuity
- Tariffs and trade policy changesImpact: MediumLikelihood: High
Imported goods and retaliatory tariffs can increase costs and disrupt sourcing decisions.
Exposure - Cybersecurity and IT outagesImpact: MediumLikelihood: Medium
Systems failures could impair order processing, manufacturing, shipping, and data security.
Exposure: Enterprise operations and customer service
Accounting
Judgemental itemsExcess and obsolete inventory reserves depend on demand forecasts and product life cycles.
Impact: Can reduce gross profit if write-downs increase
Recent acquisitions require valuation of customer relationships and trade names.
Impact: Affects goodwill, amortization, and future impairment risk
Valuation depends on cash flow and discount-rate assumptions that can change with market conditions.
Impact: Potential non-cash impairment charges
The company recorded a pension settlement charge related to plan settlement activity.
Impact: Can create large non-recurring expense in the period recognized
Foreign earnings mix and FDII benefits influence the effective tax rate quarter to quarter.
Impact: Can move net income without a change in operating performance
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Last updated: 24/09/2026