Entravision Communications Corporation
Entravision Communications Corp. is a U.S.-based media and advertising technology company built around Spanish-language television and radio stations, digital marketing services, and programmatic ad tech. It also operates a smaller English-language station portfolio and two global ATS brands, Smadex and Adwake, that help advertisers acquire users and run performance campaigns.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueSpanish-language and English-language television and radio stations, plus retransmission consent and spectrum-related revenue.
Cross-platform digital advertising sold to local and national advertisers targeting Latino consumers.
Smadex DSP and related AI-driven media buying tools for mobile app user acquisition.
Adwake managed-service campaigns paid on outcomes such as installs or conversions.
Audio Engage, Entravision+, owned websites, search, and branded content inventory.
Products
Reported · share of revenue- Digital Advertising67.8 %
- Broadcast Advertising23.2 %
- Retransmission Consent6.6 %
- Spectrum Usage Rights1.4 %
- Other Product or Services1.1 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Entravision sells to advertisers, agencies, and mobile app developers that want to reach Latino audiences or acquire users efficiently across digital channels. On the media side, customers include local and national advertisers buying TV, radio, retransmission, and digital inventory; on ATS, the core customers are app developers and performance marketers buying programmatic media and managed campaign execution.
Buy broadcast and digital media to reach Latino consumers in specific U.S. markets and rely on managed services and consultation.
Purchase inventory such as Audio Engage and branded content when they need access to differentiated local and Spanish-language reach.
Use Smadex and Adwake to acquire users globally through programmatic and performance-based campaigns.
Buy cross-market TV, streaming, social, and search inventory to scale campaigns beyond local broadcast.
Target Spanish-speaking and bilingual audiences through Entravision's station footprint and digital products.
Strategy
Entravision is shifting its mix toward ATS, where AI-enabled programmatic buying and performance marketing have driven the strongest growth. At the same time, it is defending the media franchise by cross-selling digital products, reducing costs in media operations, and improving financial flexibility through debt reduction and balance-sheet management.
ATS is the main growth engine and has been growing faster than media.
The broadcast base remains strategically important but faces audience fragmentation and pressure on advertising demand.
Debt reduction supports financial resilience in a cyclical advertising business.
Geography
Entravision's media footprint is concentrated in the United States, especially 13 of the 20 highest-density Latino markets, with additional English-language stations in McAllen, Laredo, and Palm Springs. Its ATS business is global, with operating teams and cloud infrastructure spanning the U.S., Barcelona, Asia, and other international markets; the company also disclosed operations outside the U.S. and a Mexico content partnership through Multimedios.
Risks
Entravision faces cyclical advertising demand, audience fragmentation, and intense competition from broadcasters, streaming platforms, and digital ad giants. Its ATS business adds technology, cybersecurity, privacy, AI, and international compliance risk, while the media business remains exposed to local market softness and station-level concentration.
- Cybersecurity incidents and data breachesImpact: HighLikelihood: Medium
The company relies on cloud-based and third-party-hosted systems to process ad transactions and store data.
Exposure - Advertising market competitionImpact: HighLikelihood: Medium
The company competes with broadcasters, streaming services, and large digital platforms with greater resources.
Exposure - AI-related security and legal riskImpact: MediumLikelihood: Medium
Entravision uses AI in ad solutions and operations, which can increase cyber risk and create IP or liability issues.
Exposure: Smadex models and generative AI-enabled workflows
- International operations and regulatory complianceImpact: MediumLikelihood: Medium
Operations outside the U.S. expose the company to foreign laws, FCPA risk, and local compliance requirements.
Exposure - Privacy and consumer protection regulationImpact: MediumLikelihood: Medium
New products such as offerwall and performance marketing may be subject to evolving privacy and incentive rules.
Exposure
Accounting
Judgemental itemsDifferent revenue streams recognize revenue at different points, affecting quarterly comparability and mix.
Impact: Broadcast, digital, and retransmission revenue timing
The company states goodwill and other intangibles are critical assets and impairment could materially affect earnings.
Impact: Reporting unit valuations and future operating results
Purchase price allocation uses assumptions for revenue, margins, attrition, discount rates, and terminal growth.
Impact: Identifiable intangibles, goodwill, and subsequent amortization
Audience measurement and software license commitments affect future cash needs and operating expense visibility.
Impact: Off-balance-sheet commitments and cash flow planning
Similar listed companies
Publicly listed companies with a comparable business focus.
Mediaco Holding Inc.
MDIA · Radio Broadcasting Stations
Cuentas Inc.
CUENW · Wholesale-Groceries & Related Products
Inuvo, Inc.
INUV · Services-Advertising
Gray Media, Inc
GTN · Television Broadcasting Stations
Telefonica S A
TELFY · Telephone Communications (No Radiotelephone)
Telefónica S.A.
Grupo Televisa S.A.B
TV · Television Broadcasting Stations
Last updated: 24/09/2026