# Simple Agency Group A/S

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/fi/companies/simpleagencygroup).

## Overview

Simple Agency Group A/S is a Denmark-based group headquartered in Køge. The available report excerpts indicate a commercial group with recurring customer relationships and exposure to vendor and currency-related settlement flows, but they do not disclose enough detail to verify a more specific operating niche.

## Products & services

• Insufficient public disclosure to identify exact product lines
• Recurring commercial services delivered under ongoing customer agreements
• Third-party sourced goods or services resold in certain markets
• Vendor-managed procurement and related customer fulfillment activities

- **Recurring customer services** (50%) — Ongoing services sold under continuing agreements to business customers.
- **Resold third-party goods or services** (30%) — Externally sourced items or services that are fulfilled through the group.
- **Case-based project work** (20%) — Individual engagements priced and evaluated on a case-by-case basis.

- Insufficient public disclosure to identify exact product lines
- Recurring commercial services delivered under ongoing customer agreements
- Third-party sourced goods or services resold in certain markets
- Vendor-managed procurement and related customer fulfillment activities

## Customers

The report points to a customer base dominated by recurring business relationships, suggesting buyers value continuity and ongoing support. The company also appears to serve clients on a case-by-case basis in certain activities, which implies some mix of repeat contracts and project-style work.

- **Recurring business customers** (primary) — Customers under ongoing agreements that rely on repeated delivery and support.
- **Case-based clients** (secondary) — Customers buying discrete services or engagements assessed individually.
- **Resale and fulfillment customers** (secondary) — Customers purchasing sourced goods or services through the group.

- Recurring business customers on ongoing agreements
- Clients needing case-by-case service or review work
- Buyers seeking continuity and predictable fulfillment
- Customers in markets where supplier access matters

## Geography

The company is headquartered in Køge, Denmark, and the available filing notes that some markets are transacted in USD. Beyond Denmark, the excerpt does not provide a reliable country-by-country revenue split, so the geographic profile should be treated as limited disclosure rather than a fully mapped international footprint.

- Headquartered in Køge, Denmark
- Some transactions are denominated in USD
- Country-level revenue disclosure is not available in the excerpt
- Operating exposure appears tied to supplier and customer markets

## Strategy

The disclosed risk notes imply a strategy built around recurring customer relationships, careful supplier management, and ongoing monitoring of contract economics. The business appears focused on maintaining stable cash conversion and limiting counterparty risk through repeat business and active oversight of larger vendor agreements.

- **Deepen recurring customer relationships** (short-term) — Recurring agreements reduce revenue volatility and support customer retention.
- **Control vendor concentration and terms** (medium-term) — The business depends on individual supplier relationships for fulfillment and pricing.
- **Limit working-capital and FX exposure** (medium-term) — Cash-positive sourcing and selective currency exposure help protect operating flexibility.

- Preserve recurring customer relationships
- Manage supplier terms and concentrations
- Maintain cash-positive working capital cycles
- Monitor contract economics and collection risk

## Risks

Key risks include counterparty credit risk, supplier concentration, and foreign exchange exposure on USD-linked transactions. The business model also suggests execution risk in case-based work and margin pressure if supplier terms or customer collections weaken.

- **Counterparty credit risk** [medium] — Revenue depends on customers meeting ongoing payment obligations.
- **Supplier concentration risk** [high] — The company is exposed to risks tied to individual supplier relationships.
- **Foreign exchange risk** [medium] — Some markets trade in USD, creating currency mismatch versus local reporting.

- Counterparty defaults could delay or reduce cash collection
- Supplier dependence can disrupt fulfillment or pricing
- USD-linked transactions create exchange-rate exposure
- Case-based work can be uneven and harder to forecast
- Working-capital needs can rise if collections slow

## Accounting

The report highlights expected credit loss provisioning, which matters because revenue is tied to customer collections and recurring agreements. It also implies working-capital and inventory-style judgments around cash-positive resale activity and supplier-linked operations, while foreign currency exposure can affect recognized gains and losses on settlement.

- **Expected credit losses** — Affects trade receivables and operating profit
- **Foreign currency translation and transaction gains/losses** — Can move reported earnings and balance-sheet values
- **Working-capital classification** — Influences liquidity ratios and cash-flow presentation

- Expected credit loss provisions affect receivables valuation
- Foreign exchange movements can alter reported results
- Working-capital judgments affect liquidity presentation
- Supplier-related balances may require close monitoring

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*Last updated: 2026-10-24T15:18:11.506570+00:00*