Nasdaq CopenhagenIFRS · DKK

MIINTO HOLDING A/S

MIINTO HOLDING A/S is a Danish e-commerce group focused on selling fashion through its online marketplace and related digital retail activities. The company operates from Denmark and serves brands, retailers, and end customers through a multi-sided commerce model built around apparel and accessories.

Kysy yhtiöstä
Liikevaihto869milj. DKK
+86,2 %v/v
Nettotulos−83,1milj. DKK
−39,6 %v/v
Vapaa kassavirta−12,0milj. DKK
−49,1 %v/v

Tilikausi 2024 · muutos edellisvuodesta

Kehitys 2023–2024

02004006008001 000milj. DKK2023: 467 milj. DKK20232024: 869 milj. DKK2024869
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: MIINTO HOLDING A/S

Liiketoiminta

Osuus liikevaihdosta
Marketplace fashion sales70 %

Online sale of fashion products through a marketplace model connecting brands, retailers, and shoppers.

B2B2C platform services20 %

Digital commerce services that support third-party selling and customer acquisition across the platform.

Fulfillment and logistics-related services10 %

Order handling, delivery support, and related services tied to the e-commerce operation.

Asiakkaat

Miinto's customers include fashion consumers who buy apparel and accessories online, as well as partner brands and retailers that use the platform to reach shoppers digitally. The business model also depends on merchants that supply inventory and participate in the marketplace, making both consumer demand and partner participation important.

Fashion consumers

Individuals purchasing apparel, footwear, and accessories through the online platform.

Brand partners

Fashion brands that use the marketplace to reach customers without building standalone e-commerce scale.

Retail partners

Third-party retailers that sell inventory through the platform to expand online reach.

Strategia

The strategic focus is on scaling the B2B2C marketplace model, where the platform can broaden assortment and deepen merchant participation without owning all inventory. Success depends on improving the consumer experience, strengthening partner economics, and building enough operational scale to support efficient online fashion distribution.

Scale the B2B2C modelKeskipitkä aikaväli

The business depends on attracting both merchants and shoppers to increase marketplace liquidity.

Improve platform efficiencyLyhyt aikaväli

E-commerce fashion requires efficient fulfillment, returns handling, and digital customer acquisition.

Maantiede

The company is headquartered in Denmark and operates as a digitally distributed fashion business rather than a store-based retailer. Its footprint is typically European in nature because online fashion marketplaces depend on cross-border customer access, local merchant supply, and logistics reach.

Riskit

Miinto faces the typical risks of online fashion retailing: demand volatility, high return rates, and dependence on third-party brands and retailers for assortment. Because the model spans multiple countries and currencies, the business is also exposed to logistics complexity, consumer preference shifts, and working-capital pressure from inventory and settlement flows.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Dependence on merchant supply1Returns and logistics costs2Consumer demand volatility3
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Dependence on merchant supplyVaikutus: KorkeaTodennäköisyys: Korkea

    The marketplace model requires brands and retailers to keep listing products and transacting through the platform.

    Kohdistuu: Assortment breadth and platform attractiveness

  2. Returns and logistics costsVaikutus: KorkeaTodennäköisyys: Korkea

    Fashion e-commerce typically has elevated return rates and fulfillment complexity.

    Kohdistuu: Gross margin and customer experience

  3. Consumer demand volatilityVaikutus: KeskitasoTodennäköisyys: Korkea

    Apparel purchasing is discretionary and sensitive to fashion cycles and household spending.

    Kohdistuu: Revenue growth and conversion rates

Kysy Clarifolta: MIINTO HOLDING A/S

Kirjanpito

Harkinnanvaraiset erät
Revenue gross versus net presentation

Marketplace transactions may be presented differently depending on principal-agent assessment.

Vaikutus: Affects reported revenue, gross profit, and margin interpretation

Returns and refund reserves

Fashion e-commerce typically requires estimates for returns and customer settlements.

Vaikutus: Affects revenue timing and liability estimates

Intangible asset impairment

Platform-related intangible assets are tested for impairment and can be sensitive to performance changes.

Vaikutus: Can affect operating profit and equity

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

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Päivitetty: 24.10.2026